100-102 Century FM

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**100-102 Century FM** <tr><td colspan="2" style="text-align: center;">Image:Century FM Logo.PNG</td></tr><tr><th>Broadcast area</th><td>North East England</td></tr><tr><th>First air date</th><td>1 September 1994</td></tr><tr><th>Frequency</th><td>96.2 MHz,
96.4 MHz,
100.7 MHz,
101.8 MHz,
MXR North East DAB multiplex
and online[1]</td></td></tr>
Format	Adult Contemporary
Owner	GMG Radio <tr><th>Website</th><td>100centuryfm.com</td></tr>

100-102 Century FM is the name of a radio station now controlled by GMG Radio as part of its Century Network. It has a regional license to broadcast to North East England. Its main competitors are Galaxy 105-106, Metro Radio and TFM.

[edit] History

It was the first in the Century brand, which follows a 'personality' format, mixing speech and music. The station, housed in Gateshead beside the Tyne Bridge, was originally called Century Radio, not to be confused with the failed Irish station of the same name.

The station was set up by the then owners Border Television, with John Myers as managing director and John Simons as programme director. Myers presented the breakfast show under the pseudonym of John Morgan. The first song played on air was 'A Star is Born' (also used to launch the North West's Century FM).

A 'listener's club' was formed, with parties at locations around the region attended by the station's presenters. The Jingling Gate in Stanley, County Durham was the most common location, but other events were held at the Stadium of Light and the Dolphin Centre in Darlington.

Late-night phone-in presenter Mike 'The Mouth' Elliott sometimes caused controversy by walking out during his show. Elliot took an extended break after this controversy, during which time he appeared in the film Billy Elliot as the boxing coach. He returned to the station for a brief spell.

Ex-Metro Radio presenter Steve Coleman's highly marketed introduction to the breakfast show was very unpopular, and he was sacked after just three weeks in August 1996. It was revealed that audiences had decreased rapidly, and businesses had threatened to pull their advertising.[2] Coleman is now at Magic Radio with a 60s show on Saturday

Jeff Stephenson replaced Myers as Managing Director, and John Caine replaced Simons. Myers, Simons and Stephenson now work for GMG Radio.

The station broadcasts extensively on football, a passion in the north east, and has a particularly close relationship with Newcastle United. Three famous ex-players for local sides, Malcolm Macdonald, who played for Newcastle United, Bernie Slaven, who played for Middlesbrough, and Eric Gates, who played for Sunderland, are employed on the "Three Legends Football Phone-In".