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ESPN on ABC

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ESPN on ABC is the brand used for sports programming on the ABC television network. On September 2, 2006, the former ABC Sports division was fully integrated into ESPN, which, like ABC, is controlled by The Walt Disney Company. <ref>[1]</ref> Programming on ABC currently has the ESPN logo in the digital on-screen graphic displaying the game score, and use the ESPN BottomLine and SportsCenter In-Game Updates. The change was made to better orient ESPN viewers with the programming on ABC. The ABC logo is used on the watermark-like digital on-screen graphic in the bottom right hand corner of the screen, and is also used for promotions so that viewers will know to tune into the broadcast network and not cable ESPN. <ref>[2]</ref>

The only remaining separation between ESPN and the former ABC Sports is that ABC itself maintains the copyright over at least some of the ESPN on ABC broadcasts.<ref>For instance, on September 16, 2006, the copyright disclaimer at the end of Saturday Night Football read "©2006 American Broadcasting Companies, Inc." Disclaimers used on earlier 2006 college football broadcasts had attributed copyright to ESPN Inc.</ref> This appears to be a minor technicality stemming from Disney/ABC owning only 80% of ESPN; it is unclear whether Hearst derives any direct revenue from ABC broadcasts.

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[edit] ABC Sports

[edit] Under Capital Cities

Like its longtime competitors CBS Sports and NBC Sports, ABC Sports was originally just the sports division of a major American network, ABC. The seeds of its eventual integration with ESPN occurred when the cable network's majority owner Capital Cities Communications bought ABC in 1985. Although some ESPN sportscasters such as John Saunders and Dick Vitale began to also appear on ABC Sports telecasts, ESPN and ABC Sports continued to operate separately.

[edit] Under the Walt Disney Company

After the The Walt Disney Company bought Capital Cities/ABC in 1996, Disney started to slowly integrate ESPN and ABC Sports. ESPN personalities like Chris Berman, Mike Tirico, and Brad Nessler worked on ABC Sports programs. In 1998, ESPN adopted ABC Sports' Monday Night Football graphics and music for its Sunday Night Football broadcasts. During that same year, ESPN signed a five year deal to televise National Hockey League (NHL) games, whereby the cable network essentially bought time on ABC to air selected NHL games. This was noted in copyright beds at the conclusion of the telecasts, i.e. "The Preceding Program has been paid for by ESPN, Inc." ESPN then signed a similar television rights contract in 2002 so it could produce and broadcast National Basketball Association (NBA) games on ABC. Major League Soccer telecasts have a similar arrangement.

[edit] 2000s

Between 2000-2002, many ABC Sports programs utilized graphics almost identical to those of ESPN. Until 2004, ABC used the exact same graphics as ESPN for college basketball, NBA and NHL games (with the lone differences being the time/score graphic and the ABC Sports logo replacing ESPN's). One notable exception was Monday Night Football, which switched to different graphics as part of then-new producer Don Ohlmeyer's attempt to provide some new vigor into those telecasts. From 2002 to 2005, ABC changed graphics each fall, while ESPN's basically remained consistent. As in 2002, both ESPN and ABC switched to new graphics to coincide with the FIFA World Cup in 2006.

Meanwhile, Disney continued to consolidate the corporate structure of ESPN and ABC Sports. Steve Bornstein was given the title as president of both ESPN and ABC Sports in 1996. The sales, marketing, and production departments of both divisions were eventually merged. Thus, ESPN uses some union production crews for its coverage (as the networks normally do), whereas non-union personnel is quite common in cable sports broadcasting.

[edit] The end of ABC Sports

It was announced in 2006 that ABC Sports would be totally integrated into ESPN, using ESPN graphics, music, and production. The brand integration does not directly affect whether ESPN (the cable channel) or ABC carries a particular event, as in most cases this is governed by contracts with the applicable league or organization.

The last live sporting event televised by ABC Sports was the United States Championship Game in the Little League World Series on Saturday, August 26, 2006 (ABC was slated to carry the Little League World Series Championship Game on Sunday, August 27, but the game was postponed to Monday August 28 due to rain, subsequently airing on ESPN2).

The changeover took effect to coincide with the start of the college football season, with the NBA, IRL, and NASCAR (beginning in 2007) coverage eventually following suit.

[edit] Trivia

[edit] Programs over the years

[edit] Notable personalities

[edit] Main Competitors

[edit] Quotes about the demise of ABC Sports

   
ESPN on ABC
{{{1}}}
   
ESPN on ABC

Dick Ebersol, chairman of NBC Universal Sports, whose career started as an Olympic researcher at ABC Sports before he became Roone Arledge's executive assistant.

   
ESPN on ABC
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ESPN on ABC

—Veteran ABC Sports announcer Keith Jackson. Jackson added that Capital Cities' refused to fully back bids by Dennis Swanson, Roone Arledge's successor, to acquire the TV rights to the 1992 and 1996 Summer Olympics, which were signature purchases for NBC. According to Jackson, Capital Cities didn't just short, they cut him off. The last Olympic Games that ABC televised were the 1988 Winter Olympics from Calgary.

   
ESPN on ABC
{{{1}}}
   
ESPN on ABC

—Longtime Monday Night Football commentator Frank Gifford.

   
ESPN on ABC
{{{1}}}
   
ESPN on ABC

George Bodenheimer, the president of ESPN.

   
ESPN on ABC
I think the tradition of ABC Sports has been incorporated within ESPN. I think your next question is what would Roone Arledge think, and I'll tell you Roone could never have anticipated the media world of 2006. If he had or if he was alive today, I think he would support the move because of the power of the ESPN brand.<ref>Goodbye ABC Sports, hello ESPN on ABC</ref>
   
ESPN on ABC

—Former CBS Sports president Neal Pilson

[edit] Logos

[edit] References

<references/>

[edit] External links

ESPN Inc.

ESPN Executives: George Bodenheimer (President, ESPN Inc.)| Sean Bratches | Christine Driessen | Edwin Durso | Chuck Pagano | John Skipper | Norby Williamson | Russell Wolff -List of ESPN Executives

ESPN Family of Networks: ESPN | ESPN2 | ESPN on ABC | ESPNEWS | ESPN Classic | ESPNU | ESPN Deportes | ESPN HD | ESPN2 HD | ESPN Now | ESPN Plus | ESPN PPV | ESPN360 | ESPN Radio | ESPN Deportes Radio -List of ESPN family of networks

ESPN Business Ventures: ESPN.com | ESPN Original Entertainment | ESPN The Magazine | ESPN Deportes La Revista | ESPN Books | ESPN Zone | ESPY Awards | ESPN Integration -List of ESPN business ventures

Sports Properties: ESPN Major League Baseball | ESPN2 Major League Soccer | Monday Night Football | NASCAR on ESPN | The NBA on ESPN | The NHL on ESPN | The WNBA on ESPN2 -List of Programming Rights

Key Programs: Around the Horn | Baseball Tonight | Cold Pizza | College GameDay | ESPN College Football Primetime | Jim Rome is Burning | Mike and Mike in the Morning | Monday Night Football | NBA Friday | NASCAR Countdown | NBA Shootaround | Outside the Lines | Pardon the Interruption | Quite Frankly with Stephen A. Smith | Saturday Primetime | SportsCenter | Sunday NFL Countdown | Sunday Night Baseball -List of programs broadcast by ESPN

Notable Personalities: John Anderson | Chris Berman | Mike Breen | Hubie Brown | Linda Cohn | Lee Corso | Jay Crawford | Rece Davis | Chris Fowler | Mike Greenberg | Mike Golic | Kirk Herbstreit | Fred Hickman | Dana Jacobson | Suzy Kolber | Tony Kornheiser | Bob Ley | Steve Levy | Kenny Mayne | Jon Miller | Joe Morgan | Brent Musburger | Brad Nessler | Dan Patrick | Mike Patrick | Karl Ravech | Jim Rome | John Saunders | Stuart Scott | Stephen A. Smith | Mike Tirico | Dick Vitale | Michael Wilbon -List of ESPN personalities

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