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ABS-CBN

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ABS-CBN Broadcasting Corporation (ABS-CBN)

<tr><td colspan="2" style="text-align:center; padding:16px 0 16px 0;">Image:ABSCBN.png</td></tr>

Type Public (PSE: ABS)
Founded June 13, 1946
Headquarters Quezon City, Philippines

<tr><th style="text-align:right; padding-right:0.75em;">Key people</th><td>Eugenio Lopez III, Chairman, CEO and President
James Lindenberg, Founder (of the Bolinao Electronics Corporation)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Industry</th><td>Broadcast television and radio network, among others</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Revenue</th><td>PHP12.95 billion (Image:Green Arrow Up.svg 7% YoY) (3Q2006) (Image:Green Arrow Up.svg 70%) [1]</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Operating income</th><td>PHP1.5 billion (Image:Green Arrow Up.svg 19%) (3Q2006)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Net income</th><td>PHP178.9 million (Image:Red Arrow Down.svg 8%) (3Q2006) [2]</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Employees</th><td>5,509</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Website</th><td>www.abs-cbn.com</td></tr>

ABS-CBN Broadcasting Corporation (PSE: ABS) (ABS-CBN formerly meant "Alto Broadcasting System-Chronicle Broadcasting Network"), a leading Philippine multi-media conglomerate, is the country's largest television and radio broadcast company. [3] It was founded on October 23,1953, becoming Asia's first commercial television broadcaster. It is a part of the Lopez Group of Companies, the parent company of ABS-CBN, its subsidiaries, and other Lopez-owned companies.

The network's main broadcast facilities, news headquarters, transmitter and satellite operations and studio complex are located at the ABS-CBN Broadcast Center at Diliman, Quezon City.

Contents

[edit] History

[edit] Origins

The company traces its beginnings to June 13, 1946, when James Lindenberg, an American engineer who also known as the father of Philippine Television, established the Bolinao Electronics Corporation (BEC), which specialized in assembling transmitters. Realizing the potential of television in the country, he was the first to apply to for a license in Congress to estabish a television station in 1949, which was granted a year later. By then, due to the scarcity of raw materials and import controls imposed that time, BEC was compelled to branch into radio broadcasting instead.

In 1952, the late Judge Antonio "Tony" Quirino (1917-1992), brother of the late President Elpidio Quirino (1890-1956) who was also looking to set up a television station, bought 70% of BEC and had it renamed to Alto Broadcasting System (ABS, with Alto from Antonio Quirino's wife, Aleli and his name, Tony.). Lindenberg, however, remained as part-owner and served as general manager of the station. In 1953 DZAQ-TV 3 (the "AQ" part stands for Antonio Quirino) was introduced as the country's first television channel and made its first broadcast on October 23, 1953.

[edit] Formal merger

In April 1958, Chronicle Broadcasting Network (CBN, with the name "Chronicle" coming from The Manila Chronicle), a radio network established in 1956 by sibling businessmen Eugenio H. Lopez Sr. (1901-1975) and Vice-President Fernando H. Lopez (1904-1993), branched into television broadcasting, and bought ABS from Quirino in the same year with both signing a MOA (Memorandum of Agreement) on a table napkin. Also in the same table napkin, the logo was also sketched.

The network grew, and by 1961, its stations DZAQ-TV 3 and DZXL-TV 9 could be received anywhere in the country from a number of affiliates. February 1, 1967 marked the formal merger of ABS and CBN under the name "ABS-CBN Broadcasting Corporation". The channel brought many firsts to the Philippines, including color television service (in 1966 when they displayed the Sarimanok logo, showed full-color programs such as Buhay Artista, Wild Wild West, The Nida-Nestor Show, Tawag ng Tanghalan, Cine Filipino and 70's top rating Your Evening With Pilita ), conducted the first marathon coverage of the country's elections through Halalan '67, inaugurated Asia's biggest and best-equipped broadcast complex (1968), the first live transmission of a world news event via satellite (the moon landing in 1969) and the coverage of the collapse of the Ruby Tower in Manila via microwave transmission from a multi-cam outside broadcast van (OB Van). Also, mid-1970, ABS-CBN increased color programming to eight hours a day, and is the only TV network in color.

[edit] Martial law era

In September 21,1972, the government of Ferdinand Marcos closed down any non-state broadcast services. ABS-CBN went off the air, as its studios were taken over by networks run by presidential crony Roberto Benedicto. The ABS-CBN Broadcast Center became the home of state-run TV stations Banahaw Broadcasting Corporation (BBC Channel 2), Government Television (GTV Channel 4) and Kanlaon Broadcasting System (KBS Channel 9, formerly known as DZXL-TV 9 of CBN). Later on, the company was seized from the Lopez family, and then ABS-CBN president Eugenio Lopez Jr. was imprisoned. On 1980, channel 2 together with channels 9 and 13 was moved to the newly built "Broadcast City" in Diliman, Quezon City.

[edit] The star network

When Marcos was deposed in 1986, the network was sequestered and returned to the Lopezes. The network went back on the air on September the same year. Also in 1986, ABS-CBN was launched as the "The Star Network: Ang Pagbabalik Ng Bituin" ("The Return of the Star"). However, the network was vacillating, ranking last among the country's five TV stations in Metro Manila and suffering huge losses. Eugenio Lopez Jr. took the risk despite the constraints. ELJ hired some very competent key people for this venture like Charo Santos-Concio and Freddie Garcia, who worked with GMA-7 when ABS-CBN was closed during Martial Law.

ABS-CBN’s existing broadcast center, constructed in the early 1970s, included eight sound stage/production studios and control rooms, a master control room, editing and technical terminal areas, as well as offices and support facilities for network television and provincial AM and FM radio. In 1973, shortly after its construction, the Marcos' regime took over the facility when martial law was declared. As a result, facility maintenance was neglected and the need to upgrade was ignored for more than 13 years. Even after democracy was restored in 1986, ABS-CBN’s highest priority was on programming and major investment in its facility continued to be deferred.

ABS-CBN: The Star Network was the network's slogan as it emerged to the top spot after 6 months of its renewed operations In 1988, within six months of renewed operations and the bringing in of returning ABS-CBN executive Freddie Garcia, it rose from the least-watched to the most-watched television network, and has dominated the ratings for sixteen years now. Also in 1988, the network ventured in to satellite broadcasting, furthering its reach through "Bridges On The Air."

By 1990, the company had already recovered. ABS-CBN programs consistently drew large audience shares, averaging 40-50% in Metro Manila.

June of 1992 was also a significant year for ABS-CBN as it went public, opening PHP15 a share, the ABS-CBN Regional Network Group was established and began producing programs for the local audience, signed a historic lease with PanAmSat and switched from taped international telecasts to live satellite feeds.

One of the highlights in ABS-CBN's career is when it got the exclusive Philippine broadcast rights for the 1992 Olympics in Barcelona, Spain, and the 1994 Miss Universe pageant held in the Philippines. In 1999, ABS-CBN solidified its grip on the top spot as the soap opera Esperanza posts rating of 58%, the highest recorded in history,followed by Pangako Sa Yo in 2001,with average rating of 56% in Mega Manila Ratings, sustaining their reputation as the country's most-watched network.

[edit] Expansion

The slogan of the ABS-CBN in 2005 Aside from its flagship terrestrial network ABS-CBN 2 Manila, ABS-CBN is now being aired to many predominantly Filipino enclaves in the Middle East, United States, Europe, Australia and several other countries via The Filipino Channel or TFC. The network has also diversified into film (Star Cinema - ABS-CBN Film Productions, Inc.), music recording (Star Records), publishing (ABS-CBN Publishing), and interactive media (ABS-CBN Interactive).

The network has also introduced its second terrestrial channel, Studio 23 (UHF band), as well as cable channels MYX (a music channel), ABS-CBN News Channel (a cable news channel), CinemaOne Global and CinenaOne (movie cable channel), the Lifestyle Network (home and lifestyle channel), Pinoy Central TV (regionally produced shows) and Hero (the country's first Tagalog-dubbed anime channel). The network's radio stations include DWRR 101.9 (FM-Manila) and DZMM 630-khz (AM-Manila).

ABS-CBN has established regional stations and news bureaus to handle operations in different areas throughout the Philippines. It also broadcasts to locations all over the world via The Filipino Channel, managed by ABS-CBN International. Shows are also available for live viewing and subscription via the Internet through ABS-CBN Interactive's ABS-CBNNow! service.

ABS-CBN affirms its social responsibility in its slogan, "In the Service of the Filipino", and through the work of the ABS-CBN Foundation. Through multimedia, the foundation has delivered E-TV (Educational Television) VCDs to hundreds of public schools in the country that benefitted students. The foundation is also the umbrella organization of such foundations such as the Knowledge Channel (KCh) Foundation, Bantay Bata (Children's Watch), Bantay Kalikasan (Environment Watch), and ABS-CBN Bayan Foundation.

In 2003, during the television station's 50th anniversary, ABS-CBN launched its present slogan, "Kapamilya" (literally means "a member of the family"), which it believes reaffirms the network's commitment to quality programming that will foster the morals and values that are ostensibly upheld in many Filipino families.

On 22 January 2006, ABS-CBN's broadcast of Solar Sports' "Hataw Pacquiao, Laban ng Bayan" registered the third biggest number of viewers of a TV event in Philippine history as AGB Nielsen Media Research showed that 2.073 million households (5.261 million individuals) watched the Pacquiao-Morales rematch compared to "Rosalinda"'s 1.486 million households (3.787 million individuals) of its July 13 2000 episode (Rosalinda is a Mexican telenovela purchased by ABS-CBN). It also registered the highest audience share of 79.5% against Rosalinda's 78.3%. However, Rosalinda remains as the highest rated TV show in Philippine TV history, with 68.9% compared to the 59.2% of the said rematch. Based on the latest Pulse Asia Survey, ABS-CBN News was the most trusted News Station garnering 68 points against its rival network GMA only garnering 60 points. The Pacquiao-Larios match on the other hand, which was held last July 2, 2006 at Araneta Coliseum, registered the second biggest number of viewers of a TV event in Philippine history, having a rating of 65.7% in Mega-Manila and the highest audience share of 96 to 99% at the Urban Centers nationwide.

[edit] Digitalization

ABS-CBN has recently applied for a digital television-terrestrial service (DTT) license to the National Telecommunications Commission (NTC) which will pave way for digital television service and will switch off its current analog television programming set-up (DWWX-TV Channel 2). (Full Article )

In the recent developments, ABS-CBN plans to spare some P 1 billion for the first phase of the realization of its scheduled digitalization mid next year. The Network is planning to install DTV boxes in areas where signal reception of Channel 2 is weak. Areas such as Valenzuela, Bulacan, Rizal, Cavite and Laguna are the potential market for the DTV set-top boxes. ABS-CBN will be offering its flagship station Channel 2 and 14 additional channels for the potential DTV subsricbers. The company will install DTV set-top boxes that will cost subscribers a one-time payment of P1,000 (US$ 20). (Full Article)

[edit] 50th anniversary

The network celebrated its golden anniversary. The network held its Kapamilya Homecoming, which gathered over 4,000 former employees and talents for a grand reunion at ABS-CBN’s compound in Bohol Avenue, Quezon City. The network also launched a promo called "Treasure Hunt", where the people were invited to bring their oldest television, radio sets, microphones, and posters. The network also celebrated its 16th year reign in the TV ratings, with 13 of their shows included in the Top 15 daily programs in TV. ABS-CBN also launched new shows such as the then phenomenal Meteor Garden etc. The company also did a nationwide caravan, showcasing the network's talents.

On October 2003, the network held a month-long celebration of ABS-CBN and Philippine TV's 50th year. The station produced two commemorative documentaries about the station's contribution in news and entertain. Sa Mata ng Balita encapsulated some of the most unforgettable, most remarkable, and most celebrated landmarks of the last 50 years as captured by television news. 50 Taong Ligawan: The Pinoy TV story, on the other hand, was the first extensive television documentary done about the history of Philippine Television and the evolution of Philippine entertainment. For the celebration's finale, the broadcasting giant capped its 50th anniversary with a spectacular extravaganza dubbed as Kapamilya: ABS-CBN at 50, held at the Philippine International Convention Center (PICC) in Pasay City. It was hailed as one of the biggest media events of the year. The Lopez-led network rolled out the red carpet to welcome its high-profile guests from the business, advertising and media sectors, politics, members of the diplomatic community, with many of the society’s luminaries and glitterati. Valued friends and supporters of the network throughout the five decades also attended the grand affair.

[edit] Competition

Image:Kdond large.jpg

ABS-CBN lost a large chunk of its audience in 1996 when RPN-9 introduced the "telenovelas," or dubbed soap operas from Latin American countries. The following year, the company regained its audience after it changed its primetime schedule by adding Filipino-produced soap operas.

In mid-2004, the company made a smaller investment when GMA Network gained audience share in Mega Manila, although ABS-CBN retained its hegemony on other provinces and overseas. The network signed a contract with Endemol to gain rights of its franchise of Big Brother. Since the rights were expensive, the company launched a series of promotions in the first and second quarter of 2005. In August 2005, Pinoy Big Brother was aired, which became a hit which caused ABS-CBN to license more programs from Endemol such as Kapamilya, Deal or No Deal and Pinoy Dream Academy.

In the last quarter of 2006, ABS-CBN Broadcasting Corp. leads the nationwide television viewership share against rival GMA Network Inc., according to AGB Nielsen Media Research (Philippines) nationwide survey released October 26 2006.

In a survey conducted by the AGB Nielsen Media Research from October 8 to October 13 using it's National Urban Television Audience Measurement (NUTAM) for the first time showed that ABS-CBN Broadcasting Corporation garnered a 43% viewership, putting it ahead of archrival GMA Network, Inc. which got a share of 35.2%. Full Article

[edit] Trivia

  • The person behind the voice-over on ABS-CBN Channel 2 is Peter Musngi.
  • First TV station in Metro Manila: Alto Broadcasting System-ABS Channel 3 (October 23,1953)
  • First TV slogan: The Prime Network (1960's)
  • First TV noontime variety gameshow: Student Canteen (1958)
  • First TV game of chance: What's My Living? (1958)
  • First TV English newscast: The World Tonight (1960's)
  • First provincial TV station: DYCB-TV Channel 3 (June 14, 1961)
  • First TV soap opera: Hiwaga Sa Bahay Na Bato (1962)
  • First TV telethon: Damayan (1972)
  • First TV gag show: Super Laff-In (1960's)
  • First TV teen program: D'Sensations (1970's)
  • First TV morning show program: Magandang Umaga (1987)
  • First TV tabloid news program: TV Patrol (1987)
  • First TV news regional program: Good Morning! Philippines (1987)
  • First TV gag show for kids: Ang TV (1992)
  • First TV news program to use a news program theme performed by a rock band: Bandila (2006)

[edit] The evolution of ABS-CBN logos

The network had been using 2 versions of the prototype logo. The first is the vertical one, in which the prototype logo is much emphasized. Underneath it is the initials "ABS-CBN". The second is the horizontal one, in which ABS-CBN is spelled vertically. However, the prototype logo is squeezed in between "ABS" and "CBN".

[edit] Historical coverages

[edit] News and Current Affairs

Image:Leo oracion mt everest.jpg After the 1986 EDSA Revolution, the network was first to air a newscast and current affairs show namely TV Patrol and Probe. For almost 17 years, the network's news organization dominated the industry until its closest rival got the coveted spot. The network also lost its leadership because it suffered from credibility issues, including its alleged partiality in various political issues and the involvement of its former news anchors and network Chairman in the political arena. Based on the latest Pulse Asia Survey, ABS-CBN News was the most trusted news station garnering 68 points against its rival network GMA, garnering 60 points. But a 2006 survey conducted by Pulse Asia, 7 out of 10 Metro Manila-based viewers find GMA Network a more credible network than rival ABS-CBN in key demographics. [4]

At present, the news organization is headed by former CNN Jakarta and Manila Bureau Chief Maria Ressa. Ressa introduced major organizational changes and reforms, including the drafting of Code of Ethics that is very much benchmarked on international standards. The new Code of Ethics served as the Bible of all the members of the news organization.

ABS-CBN also owns the ABS-CBN News Channel, the only local 24-hour news channel in the Philippines.

[edit] ABS-CBN Regional Network Group

The ABS-CBN Regional Network Group is the provincial network of ABS-CBN. It is responsible for live/pre-taped relay of shows aired in Manila throughout the country. The ABS-CBN Regional Network Group has several stations in each region all over the country. This group also delivers news in each region and the fiestas in the cities. Through the group, ABS-CBN has the following regional stations in the Philippines:

[edit] Slogans

[edit] ABS-CBN Broadcast Center

The ABS-CBN Broadcast Center and transmitting facilities

[edit] The new Broadcast Center

At the heart of ABS-CBN’s new capabilities are its technical equipment and systems. The core of ABS-CBN's technical complex is a new master routing system. The ABS-CBN transmitter is output power of 60 kilowatts for horizontal & vertical polarization propagation, with an ERP of 346.2 kilowatts. The system, a 400x400 input/output matrix, has full stereo-audio capability. This system also provides additional levels of tally, serial control, machine control, and SMPTE time-code functions. The TOC houses 125 equipment racks providing space for a serial machine control system for studio and post-production; 200 stereo-audio distribution amplifiers; 325 video distribution amplifiers; a 2,880-position video patchbay; and a 3,380-position stereo audio patch field. The camera control center supports a total of 27 cameras, assignable to any studio. Linking the entire production and technical complex is a cable management system consisting of more than 50,000 meters (165,000 feet) of 8281 double-shielded coax cable; 106,000 meters (350,000 feet) of 8451 shielded audio cable; 5,000 meters (17,000 feet) of serial control cable; and 12,000 meters (40,000 feet) of triax camera cable. Post-production facilities include six computer-edit-equipped suites, with the 28 VTRs assignable to any suite. There are also an additional 18 A/B roll-edit suites. Each of the eight studios is equipped with a minimum of three cameras, with the capability of expansion to six cameras each. Individual studio control rooms include dual mix/effects switchers; dual channel DVE systems; 24-channel stereo-audio mixing boards; dual channel character generators; multichannel facility intercom; and remote serial machine control. New studio lighting includes remote-controlled motorized battens and a 3,200K SCR programmable lighting control system. This alleviated the requirement for lengthy testing and troubleshooting at the ABS-CBN Broadcast Center in Manila.

[edit] Capabilities

ABS-CBN’s facility is among the most sophisticated broadcast center in the Pacific Rim and among the most modern in the world. It is capable of producing and airing multiple, simultaneous live and recorded productions. The enhancement and digitalization of the Broadcast Center has enabled the network to respond to an ultra-diverse market’s rapidly growing demand for a greater variety of broadcast programming.

[edit] Programming

ABS-CBN broadcasts a wide variety of programming in its different terrestrial networks and cable channels. These include news and current affairs shows, documentaries, dramas (mostly locally-produced soap operas), canned foreign shows, entertainment news and talk shows, game shows, variety shows, musicals, sitcoms, educational shows, religious programs, children's shows,dubbed anime programmes, sports shows, arts and lifestyle programs, and reality shows. The different channels also have specialized programs aimed at different audiences. From time to time, the different channels of ABS-CBN broadcast television specials such as regional festivals, concerts, cultural events, and sports events.

[edit] List of subsidiaries

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  • Hero
  • Knowledge Channel
  • Lifestyle Network
  • MYX
  • Pinoy Central
  • Professional Services for Television & Radio, Inc.
  • Roadrunner Network, Inc.
  • Sarimanok News Network, Inc.
  • Sky Films, Inc.
  • Star Magic, Inc. (ABS-CBN Talent Management & Development Center)
  • Star Recording, Inc. (Star Records)
  • Star Songs, Inc.
  • Studio 23, Inc.
  • The Filipino Channel (TFC)
  • TV Food Chefs, Inc.

[edit] Affiliates & productions

  • AMCARA Broadcasting Network, Inc. (ABN)
  • Bayan Productions, Inc. (BPI)
  • Bicol Broadcasting System, Inc. (BBS)
  • Calbayog Community Broadcasting Corporation (CCBC)
  • Diamond Star Productions, Inc. (DSPI)
  • Fairwaves Broadcasting Network, Inc. (FBN)
  • First United Broadcasting Corporation (FUBC)
  • KB Entertainment Unlimited, Inc.
  • Masbate Community Broadcasting Corporation (MCBC)
  • Mindanao Institue of Technology-Radio & Television Network (MIT-RTVN)
  • Our Lady Foundation (OLF)
  • Probe Productions, Inc.
  • Palawan Broadcasting Corporation (PBC)
  • St. Jude Thaddeus Institute of Technology (SJTIT)
  • Sky Vision Corporation (SVC)
  • Sulu Tawi-Tawi Broadcasting Corporation (STBC)
  • Sumuroy Broadcasting Corporation (SBC)
  • Tagbilaran Broadcasting Corporation (TBC)
  • Times Broadcasting Corporation (TBC)

[edit] Foreign partnerships

[edit] See also

[edit] External links

[edit] References

[edit] Official

[edit] Unofficial

Broadcast television networks in the Philippines
Major television networks: ABS-CBN Broadcasting CorporationAssociated Broadcasting CompanyGMA Network Inc.
State-controlled networks: Intercontinental Broadcasting CorporationNational Broadcasting NetworkRadio Philippines Network
Other TV networks: Amcara Broadcasting NetworkByers Communications CorporationChristian Era Broadcasting ServiceCitynet TelevisionDelta Broadacsting SystemGateway UHF BroadcastingMareco Broadcasting NetworkMasawa Broadcasting CorporationMTV PhilippinesProgressive Broadcasting CorporationQuality TelevisionRadio Mindanao NetworkRajah Broadcasting NetworkSouthern Broadcasting NetworkZOE Broadcasting Network
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