ASUS

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ASUSTeK Computer Inc. <tr><td colspan="2" style="text-align:center; padding:16px 0 16px 0;">Image:ASUS.svg</td></tr>
Type	Public (LSE: ASKD; TSEC:2357)
Founded	1989
Headquarters	Image:Flag of the Republic of China.svg Taipei, Taiwan <tr><th style="text-align:right; padding-right:0.75em;">Key people</th><td>Jonney Shih, CEO and Chairman; TH Tung, VP and founder; Ted Hsu, VP and founder</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Industry</th><td>Computer hardware Electronics</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Products</th><td>Motherboards, graphics cards, notebooks, PDAs and others (see complete list of categories)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Revenue</th><td>Image:Green Arrow Up.svg NT$8,674 million (2004) (US$265 million) <ref>usa.asus.com Investor Info page, retrieved 16 July 2006, using 14 July 2006 NWT-USD coversion rate</ref></td></tr><tr><th style="text-align:right; padding-right:0.75em;">Operating income</th><td>NT$3,250 million (US$99.4 million)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Net income</th><td>NT$11,504 million (US$352.0 million)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Employees</th><td>58,000</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Website</th><td>www.asus.com</td></tr>

ASUSTeK Computer Inc. Pronounced 'aa-Suess' (Chinese: 華碩電腦股份有限公司) is a Taiwan-based company that produces motherboards, graphics cards, optical drives, PDAs, notebook computers, networking products, mobile phones, computer cases, and computer cooling systems. Commonly called by their brand name ASUS (pronounced [ˈeɪsʊs], [ˈeɪsəs], or [eɪˈsuːs]) it is listed on London Stock Exchange and Taiwan Stock Exchange.

1 History
2 Manufacturing facilities
3 List of products
4 ASUS original features for motherboards
5 References
6 External links

[edit] History

[edit] Origin of the name

ASUS was founded in 1989 in Taiwan by TH Tung, Ted Hsu, Wayne Hsieh and MT Liao - all four were computer engineers from Acer. The current CEO and Chairman of ASUS, Jonney Shih, joined the company in 1994. According to the ASUS sales manager Alexander Kim the name ASUS originated from Pegasus, the winged horse of Greek mythology <ref>Russian-language interview with Alexander Kim, October 2003</ref>. The first three letters of the word were dropped to give the resulting name a high position in alphabetical listings.

In 2004, ASUS was reported to sell more motherboards than three other leading companies combined, <ref>"First-tier motherboard shipments increase 4.9% in October", Digitimes, 11 November 2004</ref> reaching 30 million. This number, however, includes rebranding contracts.

In 2005, shipments from ASUS, ECS, Gigabyte, and MSI totaled 104.86 million units. ASUS led with about 52 million units, followed by ECS with 20 million, MSI with 18 million and Gigabyte with 16.6 million. MSI revised its motherboard shipments from an estimate of 16.7 million units to 18 million, according to the company.

ASUS also produces components for other corporations, including Sony (PlayStation 2), Apple Computer (iPod, iPod Shuffle, MacBook), Alienware, Falcon Northwest, HP and Compaq.

[edit] Relationship with Intel

In the early 1990s, Taiwanese motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Any new Intel processors would have been supplied to better established companies like IBM first^{[citation needed]}, and the Taiwanese companies would be forced to wait for approximately six months after IBM received their engineering prototypes.

When the Intel 486 first came out, the four ASUS founders decided to design their own 486 motherboard without having a 486 processor prototype on site, using only the technical details published by Intel and the experience they gained while making the 386 motherboards. When ASUS finalized their 486 motherboard prototype, they took it to Intel's base in Taiwan for testing. Unsurprisingly, they were not formally greeted when they arrived. It turned out that Intel's own 486 motherboard prototype had recently malfunctioned, and Intel's engineers were still working on the solution. The ASUS founders exercised their experience with the 486 and had a look at Intel's malfunctioning motherboard. Their solution worked, to the Intel engineers' surprise. Intel then tested the ASUS prototype, which functioned perfectly. This marked the beginning of an informal relationship between the two companies - ASUS now receives Intel engineering samples ahead of its competitors.^{[citation needed]}

[edit] Timeline

September/October 2003: debuts in the cellphone market with the J100 model.<ref>J100 Phone from ASUS</ref>
September 2005: releases their first PhysX accelerator card<ref>ASUS PhysX Card Ready</ref> (currently expected in May 2006)<ref>Asus PhysX boards coming in May</ref>
December 2005: enters the LCD TV market with the TLW32001 model, initially only available on the Taiwan market.<ref>ASUS enters LCD TV market with TLW32001 32" LCD TV</ref>
March 9 2006: ASUS is announced to be one of the producers of the first Microsoft Origami models, together with Samsung and Founder. Samsung and ASUS devices expected by April 2006.<ref>Microsoft Unfolds Origami at the 2006 CeBIT expo</ref>
August 8 2006: announced joint venture with Gigabyte Technology <ref>Asustek and Gigabyte form joint venture</ref>

[edit] Manufacturing facilities

As of January 2006, ASUS has manufacturing facilities in Taiwan (Taipei, Lujhu, Nankan, Kweishan) and in mainland China (Suzhou), with a monthly production capacity of two million motherboards and 150,000 notebook computers (Source: ASUS official site)

[edit] List of products

Main article: List of products manufactured by ASUS

[edit] ASUS original features for motherboards

ASUS has introduced a number of original features and tools that complemented its products, especially motherboards. The table below lists them, together with some third-party technologies, rebranded under ASUS-specific names (note: the acronym AI, which prefixes many of the feature names, stands for Artificial Intelligence).

Name	Year of Introduction	Product	Description	Patented
AI NET2	YYYY	Motherboards	Diagnoses LAN connection problems before starting the OS
AI NOS	YYYY	Motherboards	Non-delay Overclocking System. A dynamic overclocking technology	Yes
AI Proactive	YYYY	Motherboards	a blanket term for all AI enhancements
AI Quiet	YYYY	Motherboards	Controls speed of fan and processor for a more quiet operation.
Audio DJ	YYYY	Motherboards and notebooks	Allows playing Audio CDs without turning the computer on. Notebooks supporting this feature normally have play/pause, stop and other control buttons on the front, where they are accessible even when the notebook is closed.
BIOS EZ Flash	YYYY	Motherboards	Allows update of the BIOS through a non-boot floppy which just contains the new BIOS image. Built-in with the BIOS firmware and can be accessed by pressing ALT+F2 during the power-on self-test
C.P.R. (CPU Parameter Recall)	YYYY	Motherboards	Automatically restores default CPU settings at reboot when the system fails due to overclocking.
ASUS CrashFree BIOS2	YYYY	Motherboards	If the BIOS becomes corrupted, CrashFree BIOS 2 allows the user to perform a recovery using the motherboard support CD.
Color Shine (or Colour Shine), Crystal Shine	YYYY	Laptop LCDs	ASUS marketing names for the anti-reflective LCD technology.
GameFace Live	2004?	Graphics Cards	A multi-player audio and video chat solution allowing online gamers to see and talk each other while playing. As of 2006, it is limited to DirectX games and allows up to eight simultaneous players.
GameLiveShow	YYYY	Graphics Cards	Allows gamers to broadcast