American Express Red
From Wikipedia, the free encyclopedia
The American Express Red is an American Express credit card which has been launched for the first time in the United Kingdom in March 2006. It is part of the Product Red initiative.
The principle of the card is that every time money is spent with it, 1% of the amount is sent to a fund called Global Fund, created in 2002 to fight against AIDS, Tuberculosis and Malaria. When the yearly spending amount exceeds 5000 pounds a year, this percentage is increased to 1.25%.
In the UK, the card is advertised by spokespersons such as Bono and Elle Macpherson.
[edit] External links
- American Express RED official website
- Business Ethics Blog: Is Amex's "RED" Card Corporate Philanthropy?
- "Blood Money" - A Critique of AMEX Red
| Payment Products: Credit cards • Charge cards • Traveler's cheques • Centurion Card • Red Card • ExpressPay |
| Magazines: Travel + Leisure • Food & Wine • Executive Travel |
| Spun-off companies: Ameriprise Financial • First Data Corp. • Lehman Brothers • American Railway Express Agency • RiverSource |
| Notable Current & Former Executives: Henry Wells • William Fargo • Ralph Reed • James D. Robinson III • Lou Gerstner • Sandy Weill • Harvey Golub • Ken Chenault |
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Corporate Directors: Daniel Akerson • Charlene Barshefsky • Ursula Burns • Ken Chenault • Peter Chernin • Vernon Jordan Jr. • Jan Leschly • Richard McGinn • Edward Miller • Frank Popoff • Robert Walter |
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Annual Revenue: $24.27 billion USD (Image:Green Arrow Up.svg 10% FY 2005) | Employees: 65,800 | Stock Symbol: NYSE: AXP | Website: www.americanexpress.com |
