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Artificial media/medium is any substance upon which bacteria or molds are grown in the lab. It can also be called agar or just plainly called "media." There are many kinds of media, selective media, which only has the ability to grow specific types of microbes to prevent contamination. Differential media such as blood agar can grow many kinds of microbes, but allows the differentiation between the target microbes and Colony (biology) of an unwanted microbe.