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Austin Motor Company

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Image:Austin Ten - ornament.jpg
1926 Austin 7 box saloon
1935 Austin 12 hp Ascot
1954 Austin A30

The Austin Motor Company was a British manufacturer of automobiles that rose to be a major motorcar brand, the dominant partner after merger with Morris in 1952 but declining after absorption into the British Leyland Motor Corporation, and its subsequent troubles.

Contents

[edit] History

Herbert Austin (1866–1941), later Sir Herbert, the former manager of the Wolseley Tool and Motor Car Company founded The Austin Motor Company in 1905, at Longbridge, which was then in Worcestershire (Longbridge became part of Birmingham in 1911 when its boundaries were expanded). The first car was a conventional 5 litre four cylinder model with chain drive with about 200 being made in the first five years. In World War I Austin grew enormously with government contracts for everything from artillery to aircraft and the workforce expanded from around 2,500 to 22,000.

After the war Herbert Austin decided on a one model policy based around the 3620 cc 20 hp engine and versions included cars, commercials and even a tractor but sales volumes were never enough to fill the vast factory built during war time and the company went into receivership in 1921 but rose again after financial restructuring. To expand the market smaller cars were introduced with the 1661 cc Twelve in 1922 and later the same year the Austin 7, an inexpensive, small and simple car and one of the earliest to be directed at a mass market. At one point it was built under licence by the fledgling BMW (as the Dixi) and Datsun, as well as Bantam in the U.S., and as the Rosengart in France.

A largely independent United States subsidiary operated under the name American Austin Car Company from 1929 to 1934; it was revived under the name "American Bantam" from 1937 to 1941.

With the help of the Seven Austin weathered the worst of the depression and remained profitable through the 1930s producing a wider range of cars which were steadily updated with the introduction of all-steel bodies, Girling brakes, and synchromesh gearboxes but all the engines remained as side valve units. In 1938 Leonard Lord joined the company board and became chairman in 1941 on the death of Herbert (now Lord) Austin.

During the Second World War Austin continued building cars but also made trucks and aircraft. The post war car range was announced in 1944 and production of it started in 1945.

The immediate post war range was mainly similar to that of the late 1930s but did include the 16 hp significant for having the companies first overhead valve engine.

In 1952 Austin merged with the Nuffield Organisation (parent company of Morris) to form the British Motor Corporation (later British Leyland) with Leonard Lord in charge. Austin were the dominant partner and their engines were adopted for most of the cars. With the threat to fuel supplies resulting from the 1956 Suez Crisis Lord asked Alec Issigonis to design a new small car and the result was the revolutionary Mini launched in 1959. The principle of a transverse engine with gearbox in the sump and driving the front wheels was carried on to larger cars with the 1100 of 1963, the 1800 of 1964, the Maxi of 1969, the Allegro of 1973 and the Metro of 1980.

In 1952 Austin entered into a legal agreement with Nissan Motor Company of Japan, for that company to assemble 2000 imported Austins from partially assembled sets and sell them in Japan under the Austin trademark. The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan rights to use Austin patents, which Nissan used in developing its own engines for its Datsun line of cars. In 1953 British-built Austins were assembled and sold, but by 1955, the Austin A50 -- completely built by Nissan and featuring a slightly larger body with 1489cc engine -- was on the market in Japan. Nissan produced 20,855 Austins from 1953-1959. reference: Cusumano, pp 90-92.

In 1982, the by now greatly shrunk British Leyland company was renamed Austin Rover Group, with Austin acting as the "budget" brand. However, the continuing bad publicity associated with build and rust problems on the Metro, Maestro and Montego models meant that the badge was dropped, and the last Austin-badged car was built in 1987.

The rights to the Austin badge passed to BMW when they bought the Austin Rover Group and were subsequently sold to MG Rover. Following their collapse and sale the name is now owned by Nanjing Automobile Group along with Austin's historic assembly plant in Longbridge. At the Nanjing International Exhibition in May 2006, Mr Wang of Nanjing announced that the Austin name might be used on some of the revived MG Rover models, at least on the Chinese market.

[edit] Models

Wikimedia Commons has media related to:

[edit] Cars

See List of Austin motor cars

[edit] Military vehicles

[edit] Taxis

[edit] Ambulances

[edit] Commercial vehicles

  • Austin also made a range of commercial vehicles, one of which was the FG, previously the Morris FG. Known for its "thrupenny bit" cabs, the FG was the everyday workhorse that kept Britain running in the 60's. These Austin FGs and later the Leyland FGs all had petrol or diesel longstroke engines, producing masses of torque, but very little in the way of speed. Forty mph was a good speed out of these vehicles. Leyland were to take over the FG, but before they did, in 1964, the BBC (British Broadcasting Corporation) commissioned six rolling chassis FGs to be coach built by a Middlesex company, Palmer Coachbuilders. These six vehicles, registration 660 GYE to 666 GYE, were outdoor broadcast scenery vehicles.

[edit] External links

[edit] References

  • Sharratt, Barney (2000). Men and Motors of "The Austin": The Intriguing Inside Story. Haynes Group. ISBN 1-85960-671-7.
  • Cusumano, Michael A. (1985). The Japanese Automobile Industry. Havard University Press. ISBN 0-674-47255-1.

[edit] See also

The rise and fall of British Leyland - the car companies and the brands - [edit]
Marque 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2006
Jaguar SS Cars Jaguar Jaguar BMH British Leyland Jaguar Ford
Daimler Daimler BSA BSA
Lanchester Lanchester
Mini BMC Austin

Rover

BAe BMW BMW/MINI
Riley Riley Nuffield
Organisation
BMW
MG Morris Garages (MG) BMW MGR Nanjing
Morris Morris Morris
Wolseley Wolseley
Austin Austin Austin
Vanden Plas Vanden Plas Ford
Rover Rover Rover Rover BMW/MGR Ford
Land Rover Ford
Alvis Alvis BAE Systems
Standard Standard Standard Triumph Leyland BMW/Triumph
Triumph Dawson Triumph
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