Booji Boy

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Booji Boy is a character created around 1975 by American New Wave band Devo. He resembles a simian child, typically in an orange nuclear protection suit, is portrayed by Devo lead singer Mark Mothersbaugh in a mask, and is the son of the fictitious General Boy. The intent of the figure is to satirize infantile regression in Western culture, a quality Devo enjoyed elucidating. This character was introduced in the movie The Truth About De-Evolution.

The name is pronounced "Boogie Boy"—the strange spelling resulted when the band was using letraset to produce captions for a film, and ran out of the letter G.

Booji Boy continued to feature in the band's visual imagery throughout their career, for example he plays a prominent role in the video of their 1981 single Beautiful World, and appeared on stage in a live Devo concert as recently as 2005. He also appeared in the 1982 Neil Young film Human Highway in a very comical yet unsettling role predicting the end of the planet.

'Booji Boy' was also the name of the independent label Devo used to record their earliest songs. The following vinyl releases were sold under the 'Booji Boy' banner:

Mongoloid Jocko Homo B-Side
(I Can't Get No) Satisfaction Sloppy (I Saw My Baby Gettin') B-Side
Be Stiff EP (Contains previous two Booji Boy releases and Stiff Records 'Be Stiff' single)
Mechanical Man