Book-packaging

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In book-packaging, the entire process of publishing a book, right up to the stage of printing, is handled by an outside company or individuals, and then sold to the final publishing company.

In many cases, the book is first conceived as a marketing concept, and a writer is then hired to write the book of a work for hire basis. Book-packaging is common in the genre fiction market, particularly for books aimed at teenagers.

Book-packaging is a common strategy between smaller publishers in different territorial markets where the company that first buys the IP rights, sells a package to other publishers and gains an immediate return on capital invested. Indeed, the first publisher will often print sufficient copies for all territories and thereby obtain the maximum quantity discounts on the print run for all.