Boost (chocolate)
From Wikipedia, the free encyclopedia
Boost is a chocolate bar made by Cadbury, and sold in the UK and Australia. Its wrapper says that it consists of milk chocolate with caramel and biscuit filling. The wrapper also claims that Boost is "Charged with glucose."
Boost was initially launched as a tough, coconut and caramel bar, coated in chocolate (in a red wrapper). It was then relaunched in an a further two variants: a peanut version with peanut butter (yellow wrapper) and a biscuit version (blue wrapper). The coconut version is no longer on sale, while the peanut variant is now called a Starbar. Starbar originally existed before peanut boost but was taken off the market and rebranded. Then they changed their mind and rebranded as Starbar again. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002 with a green wrapper: this contained guarana and was marketed alongside the biscuit Boost.
For a while Boost was advertised on television by comedy duo Reeves and Mortimer. This led to the unconventional advertising slogan "It's slightly rippled with a flat under-side." This is possibly the most honest advertising slogan in history.
In Ireland, Boost bars are known as Moro bars.
