Burger King
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| Burger King
<tr><td colspan="2" style="text-align:center; padding:16px 0 16px 0;">Image:Burger King Logo.svg</td></tr> | |
| Type | Public (NYSE: BKC) |
|---|---|
| Founded | 1954 in Miami, Florida, USA |
| Headquarters | Miami, Florida, USA
<tr><th style="text-align:right; padding-right:0.75em;">Key people</th><td>John Chidsey, CEO; James McLamore and David Edgerton, Founders</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Industry</th><td>Fast food</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Products</th><td>Fast food (including hamburgers, french fries and milkshakes)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Revenue</th><td>Image:Green Arrow Up.svg$1.94 billion USD (2005)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Operating income</th><td>Image:Green Arrow Up.svg$151.00 million USD (2005)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Net income</th><td>Image:Green Arrow Up.svg$47.00 million USD (2005)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Employees</th><td>340,000 (2006)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Slogan</th><td>Have It Your Way</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Website</th><td>burgerking.com</td></tr> |
Burger King is a large international chain of fast food restaurants, predominantly selling burgers, french fries, soft drinks, desserts, and various sandwiches. Hungry Jack's is a franchisee of Burger King that owns, operates and franchises over 300 restaurants in Australia.
Contents |
[edit] Corporate profile
[edit] History
Burger King's first restaurant, originally called Insta Burger King, was opened on December 4, 1954 in Miami, Florida, USA by James McLamore and David Edgerton, who were both alumni of the Cornell University School of Hotel Administration. McLamore had visited the hamburger stand belonging to Dick and Mac McDonald in San Bernardino, California; being able to sense potential in their innovative assembly line-based production system, he decided to create a version of his own.
Coincidentally, the first restaurant's milkshake machine was sold to them by Ray Kroc, who later bought the McDonald's restaurant chain from its founders and oversaw its worldwide expansion.
In 1967, Burger King was bought by Pillsbury, which was bought by Grand Metropolitan PLC of Britain in 1988.
In 1989, the Burger King brand acquired many locations of its major UK rival Wimpy when its parent company bought the brand from its previous owner United Biscuits and re-branded them as "Burger King", giving it an even greater presence in that country. While other "Wimpy" locations are still trading today (now independent from BK) they no longer have the presence they once did (the market is now dominated by Burger King and the larger McDonald's).
In 1997, Grand Metropolitan merged with Guinness to form a company called Diageo.
On Friday, December 13, 2002, Burger King was purchased from Diageo for $1.5 (US) billion by a private equity group headed by Stanley Foster and the investment firm Texas Pacific Group (TPG)<ref>"Burger King is a case in point. In 2002, a group of private equity funds bought the restaurant brand for $1.5 billion from its parent company, Diageo." "Are private buyouts good for the economy?", By Mark Trumbull ; 13 November 2006, The Christian Science Monitor</ref>. The company planned to go public within the next two years, though this was delayed until 2006. The new owners, through several new CEOs, revitalized the company; they realized about $367 million of the dividends.
On February 1, 2006, CEO Greg Brenneman announced TPG's plans to turn Burger King into a publicly traded company by issuing an Initial Public Offering. On February 16, the company announced it had filed its registration for the IPO with the Securities and Exchange Commission. On May 18, 2006, Burger King began trading on the New York Stock Exchange under the ticker symbol BKC.
[edit] Trademark disputes
As it expanded in the United States, Burger King found that smaller operations had previously been using the name. One such restaurant in Mattoon, Illinois negotiated a settlement that forbids the chain from opening locations within 20 miles (32 km). See Burger King (Mattoon, Illinois).
In a trademark settlement with San Antonio local chain Whopper Burger, Burger King was not allowed to open locations within two counties of the city. The chain was ultimately bought out in the mid 80s, opening the way for San Antonio Burger King locations.
A trademark conflict also arose in Australia; see Hungry Jack's, below.
[edit] Facts and figures
Burger King Holdings is the parent company of Burger King, in the US it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of Texas Pacific Group, Bain Capital, and Goldman Sachs each owning about 25% of the company.
Historically, Burger King has been the second largest burger chain in North America, behind McDonald's. However, Burger King's revenues and market share have been declining. In the early 2000s, Burger King fell to a near tie for second place with Wendy's. Burger King has been closing under-performing stores and changing its marketing strategy in an attempt to turn its fortunes around. In fiscal year 2002, the firm had US $11.3 billion in total sales.
As of 2006, there are more than 11,220 Burger King outlets in 61 countries. 66% of the restaurants are in the United States. The company has more than 340,000 employees who serve approximately 11.4 million customers daily.
Almost 90% of Burger King restaurants are privately owned and operated, or franchised. While Burger King Corporation sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages. For example, Magic Johnson's company Magic Johnson Enterprises purchased 30 Burger King stores on June 7, 2004. The stores were redecorated with a sports memorabilia theme. These locations officially reopened on December 3, 2004.
Burger King has a longstanding presence at U.S. Army and U.S. Air Force installations worldwide, dating back to the 1980s under a contract with Army and Air Force Exchange Service. Today, while other chains such as Taco Bell, Popeye's and Subway have a presence on military bases, virtually every major Army and Air Force installation hosts a BK restaurant. Many Burger King outlets, even inside cities, require customers to operate a motor vehicle to purchase food during late evening hours.
Burger King is one of the few companies that does not accept communication via email.
[edit] Hungry Jack's profile
When Burger King decided to expand its operations into Australia, it found that its business name was already trademarked by a man running a small takeaway food shop. Consequently, the first Australian franchise of the Burger King Corporation, established in Perth in 1971, was branded Hungry Jack's, echoing the name and sentiment of the franchisee, Jack Cowin.
In 1986, Hungry Jack's purchased 11 failing Australian Wendy's Old Fashioned Hamburgers locations and rebranded them under the Hungry Jack's name.
When the existing Australian trademark for Burger King lapsed, the American parent company wanted Cowin to change the Hungry Jack's outlets back to the Burger King name. Cowin resisted the change, and the disagreement ended in a court case. In 2001, Hungry Jack's won the case, and Burger King was ordered to pay $75 million to Hungry Jack's for breach of its franchise agreement.
Between 1996 and 2003, Burger King opened more than seventy outlets in Australia under the Burger King name. These built on their existing stores in international airports – the international territory apparently outside the Cowin licensing deal. In some cases the new Burger King outlets were located very close to existing Hungry Jack's outlets. In 2002, Burger King Australia exited the country and sold a 51% share of its Australian restaurants to TPF, the company that operates Burger King in New Zealand. In an attempt to improve rapidly falling sales, TPF re-branded its Burger King restaurants as Hungry Jack's in late 2003 believing that the Hungry Jack's name with its 30 year history was the stronger brand. A market research survey conducted six months after the re-branding showed that Burger King had been the preferred brand, and that the words most often chosen by respondents in the survey to describe Hungry Jack's were "slow" and "dated"[citation needed]. In mid 2005, TPF decided to exit the Australian market and sold its 51% share of the former Burger King sites to Hungry Jack's Pty Ltd, the company operated by Jack Cowin.
While Burger King's logo has since changed to the "blue swirl" design, the Hungry Jack's logo is still (as of 2005) based on the previous Burger King logo, employing the simpler bun-and-filling motif.
Hungry Jack's sells the usual range of burgers but also offers an Australian specialty: the Aussie Burger. This burger is based on the traditional Australian fish and chips shop favorite, including fried egg, bacon, onion, and beetroot, with the traditional meat, lettuce, and tomato. Hungry Jack's locations are required to follow any menu changes made by Burger King. Hungry Jack's introduced a breakfast menu in late 2005 This breakast menu was made to follow Burger King.
When the Hungry Jacks breakfast menu was firstly introduced it was only available in 3 states (Queensland, New South Wales, and Northern Territory). The Hungry Jacks breakfast menu was introduced into the other states on October 31st 2006.
Hungry Jack's retains strong links with Perth, with the city's first team in the Australian Football League- the West Coast Eagles- having been sponsored by Hungry Jack's since their entry into the league in 1987.
Hungry Jack's has seen success with its Kids Club mascots, allowing children to have themed birthday parties at its restaurants, and also with its Kids Club Meals (similar to McDonald's Happy Meal) often using well known collectable toys; see Burger King Kingdom.
Hungry Jack's in Australia has trademarked the new slogan 'Oh Yeah' which has featured in late 2005/early 2006 commercials. Other changes at Hungry Jack's include new fresh salads and deli-style baguettes.
Many larger Hungry Jack's stores in Australia, especially in Perth, Western Australia, where the first Hungry Jack's store opened, have a 1950s/1960s styled theme. Background music from this era is played (sometimes through a 50s style Jukebox), and contemporary pictures and memorabilia are often hung around the stores. In larger sit-down style restaurants the seats and tables are laid out in a 1950s "Diner" style manner.
[edit] Products
Burger King predominantly sells hamburgers, various types of chicken sandwiches, French fries, soft drinks, and desserts. In many markets BK offers salads and vegetarian items, wraps and other localized fare. This section provides a brief sampling of items common to BK's company-wide menu, a more complete listing can be found in the Burger King Products article.
[edit] Burgers
- Burger King's trademark product is a hamburger called the Whopper. The Whopper is also a line of sandwiches all made with the same ingredients. The regular Whopper has a 4 ounce burger patty, mayonnaise, lettuce, tomato, ketchup, onion and pickle on a sesame seed roll. It is available in all markets.
- The Angus Burger is a larger burger made with Angus beef. It is served with mayonnaise, lettuce, tomato, onion and steak sauce on a corn-dusted bun. It is available in the North American, Spanish and UK markets.
- The BK XXL line of sandwiches is a group of double cheeseburgers made with two 4 ounce burger patties. The line is only is sold in Europe.
[edit] Chicken & Fish
- BK has one market-wide chicken sandwich and several "secondary" ones that are offered on a regional basis. The Original Chicken Sandwich is the "main" chicken sandwich sold by BK. It is made with mayonnaise and lettuce and is served on a long sesame seed bun. It is available in all markets, except Australia, under various names.
- BK offers several variations on its grilled chicken sandwich, none of which are sold company-wide.
- BK's primary chicken piece product is called Chicken Tenders. They are shaped and breaded pieces of deep-fried, white-meat chicken. They are sold in the the majority of its markets, sometimes under a different name: in Australia, Chicken Tenders are marketed as Chicken Strips, and in Germany as King Nuggets.
- BK sells a fish sandwich that varies in size, ingredients and breads depending on the market it is sold.
[edit] Breakfast
As with most QSR restaurants, Burger King's main breakfast menu products are breakfast sandwiches.
- The Croissan'Wich is the signature breakfast sandwich in the US. The Croissan'Wich is also a family of breakfast sandwiches in various sizes and configurations. It also sold international markets as the Croissant Sandwich.
- BK offers regional and international breakfast sandwiches made on various types of breads. that BK offers are bakery style rolls, toast, biscuits, bagels or English muffins.
- In most markets, breakfast sandwiches are usually made with a sausage patty, eggs and American cheese. Bacon, ham or other local meats can be substituted for the sausage or the sandwiches can be made without any meat.
[edit] Other Products
- Burger King's Kids Club Meals are offered to compete with the popular Happy Meal from McDonald's and the Wendy's Kid's Meal from Wendy's. In most markets three varieties form the Kids Meal base: Chicken Tenders, hamburger, or cheeseburger.
- Burger King has a line of Salads that are available in a variety of types, ingredients and sizes, depending in which country they are sold. Examples include garden salad, Caesar salad and Greek salad.
- BK offers several different types of desserts, primarily pies or tortes, donuts, soft serve ice cream and sundaes. Flavors and fillings will vary upon the market sold.
- BK sells French Fries (chips or pommes frites) and onion rings as side orders. In Turkey and Europe, they also sell potato wedges, a type of French fry that is thick cut and wedge shaped. Burger King recently introduced a redesigned French fry container called the "Frypod", likely a portmanteau of fry and iPod. Unlike most French fry containers, the Frypod will stand up without falling over and is designed to fit into a car's cupholder.
[edit] Advertising
In the early to mid-1970s, Burger King ran a series of much-lampooned (but successful and catchy) television commercials in which its employees would sing: "Hold the pickles, hold the lettuce. Special orders don't upset us. All we ask is that you let us have it your way!" This advertising strategy aimed to contrast Burger King's flexibility with McDonald's famous rigidity.
Their first major cross-promotional success was in 1977 when they offered collectible glasses featuring characters from Star Wars. The promotion was wildly successful, and the glasses are highly sought after to this day.
In the late 1970s and early 1980s, Burger King used a mascot of the same name to advertise its meals during children's television programming. Originally an animated character (using the slogan "Where kids are king"), he was soon replaced by the "Marvelous Magical Burger King", a red-bearded king who ruled the Burger King Kingdom and performed magic tricks (mostly sleight-of-hand, but sometimes relying on camera tricks); other characters included "The Duke of Doubt" (his arch nemesis, who constantly tried to prove that the King's magic was not real), "Burger Thing" (a large burger puppet), "Sir Shakes-a-Lot" (a knight with a craving for Burger King milkshakes), and the "Wizard of Fries" (a robot who could "multifried", or generated french fries when given a sample). This campaign paralleled McDonald's children's commercials, which featured "Ronald McDonald," "The Hamburglar," and "Mayor McCheese," along with other characters and mascots.
In 1982, Burger King created an advertising stir when it created a set of commercials featuring a then-4-year-old Sarah Michelle Gellar, in which Gellar stated that McDonald's burgers were 20% smaller than Burger King's. Arguably the first attack ads on a food chain by a competitor, the campaign was controversial in that prior to it, fast food ads only made allusions to the competition in a vague manner, never mentioning them by name. McDonald's sued Burger King, the advertising agency that came up with the ads, and Gellar. The suit was settled the following year on undisclosed terms.
In November 1985, Burger King spent $40 million on the “Where’s Herb?” advertising campaign. The company stated that Herb was the only man in America who had never eaten a Whopper. If a customer located him in any store, he or she would win $5,000. Burger King purposely chose not to reveal what Herb looked like, resulting in annoyance among its patrons. In a Super Bowl XX commercial, Burger King finally revealed Herb as a bespectacled nerd in an ill-fitting suit. Herb toured stores across the country, appeared on The Today Show, and served as a guest referee during Wrestlemania 2. The campaign had little impact on sales and was quickly dropped. According to Advertising Age magazine, the Herb campaign was the "most elaborate advertising flop of the decade.” [1] [2]
In the early 1990s, Burger King advertised introduced its new dinner offering, dinner baskets and table service, with the "BK Tee Vee" (or "BKTV") ad campaign. The taglines for the campaign were "BK Tee Vee... I Love this Place!" and "Your Way Right Away!", which featured Dan Cortese as "Dan Dan: The Whopper Man."
[edit] Current Advertising
The Miami based advertising frim of Crispin Porter + Bogusky took over the advertising account of BK on January 27th, 2003<ref>Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency 23 January 2006 [[http://www.HispanicBusiness.com|HispanicBusiness.com]</ref>. They began using a characterized variation of the Burger King character from the 1970/1980's advertising campaign. Employing the advertising technique called Viral Marketing, CP+B's ads generated significant word of mouth and for its new use of what has been called the Creepy King persona. In this incarnation, the "Creepy King" is an actor who wears a over sized plastic, grinning mask of the King's that is similar to the original actor played King, whose face and beard were genuine.
The "Creepy King" was first used to advertise the chain's breakfast sandwiches. Additionally, the character has appeared in the tie-in promotion of the film Star Wars Episode III: Revenge of the Sith, commercials for a cross-promotion with the NFL and DirecTV's NFL Sunday Ticket sports subscription package. In the promotion, a code entered from the wrapper from an Angus burger sandwich could net several prizes, including free access to the Sunday Ticket package NFL Your Way promotion. A further series of advertisements, which premiered during Super Bowl XL, featured the King orchestrating a Broadway-style show of "Whopperettes" – women dressed as burger condiments and toppings. The original animated Burger King character, seen as the plastic hand puppet that was available for free in the restaurants, has also made his return in recent children target advertising.
The Subservient Chicken was a viral marketing promotion by advertising agency Crispin Porter and Bogusky for Burger King, featuring a person (presumably) in a chicken costume, who supposedly does, within reason, whatever he is told to. Despite appearances, it is not a live webcam.
Dr. Angus was another Crispin Porter + Bogusky creation launched in 2004. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, his cheesy personality was used to advertise BK's new Cheesy Bacon Angus and Tendercrisp sandwiches.
Later in 2004, Burger King introduced the Tendercrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign featuring recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to the tune of "Big Rock Candy Mountain." Prior to this, Burger King's Spicy Tendercrisp Sandwich promotions featured a boxing match between two people in chicken suits, as broadcast at one time on DirecTV.
In the summer of 2005, Burger King introduced Chicken Fries to its menu. The advertising campaign featured a metal band called Coq Roq, who wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise.
Following introduction of a Kids Meal to tie in with The SpongeBob SquarePants Movie in November of 2004, pranksters repeatedly stole inflatable advertisements from several restaurant roof tops [3] and sent the Burger King employees a ransom note demanding Krabby Patties. Similar promotions were devised for Star Wars Episode III: Revenge of the Sith with an inflatable Darth Vader, and Shrek 2 with an inflatable Shrek.
In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
In March 2006, Burger King introduced the Big Buckin' Chicken commercial, made by CPB Miami to advertise the Tendercrisp Cheesy Bacon Chicken Sandwich. The TV ad shows old-fashioned 8 mm footage of a cowboy riding a chicken in a rodeo while people on the sideline cheer on. The voiceover concludes that "the only way to beat it, is to eat it." The latest commercial, the "Big Buckin' Chicken," features a large chicken riding a dirt bike.
In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.
In October 2006, Burger King rolled out a new design for both their drive-thru and dining room menu boards, expanding their Value meal selections to 12 items, from the previous 10.
In November 2006, Burger Kings began selling three advergaming titles for the Xbox and Xbox 360 (entitled Sneak King, Pocketbike Racer and Big Bumpin') for an additional $3.99 each with any value meal. These ad spots are voiced by former Anthrax/Armored Saint Vocalist John Bush.
Also in November, BK began a promotion for a version of the Double Whopper in Spain, where it is called the Double Cheese Bacon XXL, with the new slogan "It's awful being a vegetarian, right?".<ref>[4] Spain chews out Burger King over XXL burger, 17 November 2006; AP Wire Miami Herald</ref>
In December 2006, BK lauched the Angus Burger in the UK. The advert featured Nick Roberts, a 2005 Ron Weasley look-a-like winner.
Also, in response to McDonald's McDeals, some Burger King restaurants introduced "King Deals". The schedule is Sunday - Whopper Junior, Monday - Big King, Tuesday - Chicken Sandwich, Wednesday - Whopper, Thursday - Bacon Cheeseburger, Friday - Fish Sandwich, and Saturday - Double Cheeseburger.
[edit] Hungry Jack's Advertising
The official slogan for Hungry Jacks, the Australian version of Burger King, has been for many years and currently is: "The burgers are better at Hungry Jacks."
[edit] Slogans
- Have it your way</br>This slogan has been one of the longest running slogans of any company in the United States; Burger King has been using it and variants since 1973.
- Your Way Right Away
- When you have it your way, it just tastes better
- Burger King, where you're the boss!
- The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
- As part of its campaign to differentiate itself by its cooking method, 'Flame Broiling', BK has emphasized it in several slogans:
- Aren't You Hungry?
- Aren't you hungry for Burger King now?
- We're America's Burger King
- Bigger, Better, Burger King!.
- Eat like a king. Not a clown. (In reference to Ronald McDonald of McDonalds.)
- Stack it high, tough guy (promoting BK Stackers)
- If you ask us, it just tastes better
- Taste Rules
- Get Your Burgers' Worth
- We know how burgers should be
- The BEST Food for FAST Times
- Mo Beef, Betta Taste (In an ad featuring Mr. T)
- Got the Urge?
- Got the Urge? Come to Burger King
- BK Tee Vee: I love this place! (ads featured Dan Cortese)
- @ BK You Got It!
- BK4U
- Wake Up With the King
- Where's Herb?
- Quality Just Tastes Better!
[edit] Kid's Advertising
- Burger King: Where kids are king
- Great food, cool stuff, kids only (Burger King Kids Club)
- Just for fun, and just for you! (Burger King Kids Club)
- Magic makes it Special when you're with Burger King
[edit] Hungry Jack's Slogans
- The Burgers are Better at Hungry Jack's
- We're all about fresh at Hungry Jack's
- Love it at Hungry Jack's
- Home of The Whopper
[edit] Kids Club
Like other fast-food chains, Burger King offers meals for children: the regular Kids Meal and the Big Kids Meal (introduced June 1999), which is aimed at the preteen market and has larger portions. Burger King is also known for its longtime giveaway of free paper crowns, which are sometimes redesigned to match any promotions the restaurant may be running.
In 1990, Burger King launched the Burger King Kids Club across the United States, which continues in operation to this day and is the largest club of its kind in North America. Club members receive an annual mailing in the month of their birthday that contains games, product information, and a birthday gift in the form of a coupon for a free Kids Meal.
The Burger King Kids Club Gang was a group of multi-ethnic fictional characters created to promote the Burger King Kids Club meal. Their names were:
- Boomer, a sports loving tomboy;
- I.Q., male nerd who wore glasses and a pocket protector
- Jaws, A tall African-American male with an insatiable appetite;
- J.D., a dog and the groups mascot;
- Kid Vid, a male who loves video games and technology (leader of the group);
- Lingo, an multi-lingual, Hispanic male;
- Snaps, a female who always carries her camera;
- Wheels, a parapalegic male in a wheelchair.
After several years a new female character was added to the group:
Each of the characters' signatures reflected their personality, e.g. Boomer signed her name with a football and baseball for the "O"s.
The use of these characters drew criticism from parental advocacy groups, who claimed that the use of stereotypical static characters instilled wrongful notions in children's minds. [citation needed] The groups' concerns were with Lingo, a Hispanic; Wheels, named for his wheelchair; I.Q., a stereotypically smart male nerd; and Kid Vid, a thin, blonde male of average height and is the obvious leader of the gang (and role model for children, despite allegations of Euro-centrism or even Aryanism from parental groups). Other concerns include the fact that one of original two girls in the gang, Boomer, is clearly a sports loving tomboy.
In the 1970s and into the 1990s, BK had a Kids Club that gave children coupons for selected products each month and an extra surprise if it was the child's birthday. In many areas to this day, children under the age of 12 can sign up to the BK Birthday Club, and receive a coupon for a free hamburger Kids meal in the mail on their birthday.
In 2005, the Kids Club Gang were replaced by the Honbatz, odd creatures consisting of Mixmax, a punk who likes showing off, Thisorthat, a green monster that likes to eat everything, Bonny, a genius and the only girl in the group, Chomp, an intimidating Honbatz, but still a big softie, and the Eeeps, small, red, ketchup-craving creatures. They have appeared in numerous ads.
In September of 2006 BK began using the original King design from the 1970s on its cups, bags and in non tie-in kids advertising.
[edit] Logos
The famous Burger King "Bun Halves" logo made its debut in 1969 and endured, with a graphical tightening in 1994, until it was replaced in 1999 (however, most restaurants did not acquire signs with the new logo until 2001). The logo, meant to resemble a hamburger, features the restaurant's name in red lettering on two lines, sandwiched between two yellow bun halves.
The new Burger King logo tilts the bun halves and the font on an axis, wraps the burger with a blue swirl, and has a more circular appearance.
The Hungry Jack's logo is based on the original Burger King "Bun Halves" design, and has been used since Hungry Jack's founding in 1971.
[edit] Countries and territories with Burger King restaurants
Image:Burger king world locations.PNG
[edit] Countries and territories that once had Burger King restaurants
- Image:Flag of Finland.svg Finland (Burger King operated in Helsinki for a short period in the 1980s)
- Image:Flag of France.svg France (Burger King decided to leave France in 1997 and closed their 39 French outlets in 1998)
- Image:Flag of Japan.svg Japan (First store opened in 1996, restaurants closed in 2001; now the only outlets are on U.S. Air Force bases, operated by Burger King headquarters)
- Image:Flag of Poland.svg Poland (Burger King operated in Poland from 1994 to 2001. In 2001, Burger King decided to withdraw from the Polish market, and all 23 restaurants were sold to AmRest, the operator of both Pizza Hut and KFC franchises for Poland. 6 of the restaurants were closed and 17 rebranded to KFC.)
- Image:Flag of the United States Virgin Islands.svg U.S. Virgin Islands (Burger King left both St. Croix and St. Thomas in 1997)
- Image:Flag of Colombia.svg Colombia (Burger King operated in Bogotá for a short period in the 1980s)
[edit] See also
- Burger King Kingdom
- Burger King University
- Whopper (signature sandwich)
- Tendergrill
- Big King
- BK Tee Vee
- McDonald's (biggest competitior)
[edit] References
<references/>
[edit] External links
[edit] Official websites
- Burger King US
- Burger King Canada
- Burger King UK/Ireland
- Burger King New Zealand
- Burger King Germany
- Burger King Sweden
- Burger King The Netherlands
- Burger King Turkey
- Burger King Spain
- Burger King Mexico
- Burger King Argentina
- Burger King Chile
- Hungry Jack's website
- Official Honbatz website
- New Official BK Kid's (US) website
- Burger King US Nutritional Brochure
- US Regional Menu Nutritional Brochure
- Burger King Product Ingredients List
[edit] Other sites
- Burger King & Food Safety
- How many calories does Burger King food have?
- Yahoo! Burger King Corporation Company Profile at Yahoo! Finance
- Burger King Corporation Company Profile at Hoovers.com
- Article on BK Kids Club no ProgressiveBoink.com
- Parody of Burger King
- Disgruntled Ex-Burger King Employee Page A parody/commentary site of QSR restaurants.
</br></br>
People: Brad Blum | Greg Brenneman | David Edgerton | James McLamore </br>
Product Lines: Burgers | Chicken & Fish | Breakfast | Desserts & Sides | Beverages | Discontinued Items</br>
Food: Big King | BK Stacker | BK Veggie | Rodeo Cheeseburger | Whopper</br> BK Big Fish | BK Chicken Fries | Chicken Tenders | Original Chicken | TenderCrisp | TenderGrill</br>
Croissan'Wich | Enormous Omelet | Meat'normous
Advertising: BK Tee Vee | Burger King Kingdom | Coq Roq | I'm not Herb | The Subservient Chicken | Ugoff
Other: Burger King University | Trademark dispute</br>
Annual Revenue: Image:Green Arrow Up.svg$1.94 billion USD (2005) | Employees: 340,000 (2005) | Stock Symbol: NYSE BKC | Website: http://www.burgerking.com
bn:বার্গার কিং da:Burger King de:Burger King es:Burger King eo:Burger King fr:Burger King ko:버거킹 id:Burger King it:Burger King he:ברגר קינג hu:Burger King ms:Burger King nl:Burger King ja:バーガーキング no:Burger King pt:Burger King ro:Burger King ru:Burger King simple:Burger King fi:Burger King sv:Burger King tr:Burger King zh:漢堡王
Categories: Companies listed on the New York Stock Exchange | Articles with unsourced statements | Burger King | Companies established in 1954 | Companies based in Florida | Fast-food burger restaurants | Multinational food companies | Fast-food franchises | Fast-food chains of the United States | Fast-food chains of Canada
