CIMX-FM

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**CIMX** <tr><td colspan="2" style="text-align: center;">Image:CIMX FM.gif</td></tr><tr><th>Broadcast area</th><td>Windsor, Ontario / Detroit, Michigan</td></tr><tr><th>Branding</th><td>*"89X"*</td></tr><tr><th>Slogan</th><td>*Windsor/Detroit's New Rock Alternative / The Only New Rock Alternative*</td></tr><tr><th>First air date</th><td>July 10 1967</td></tr><tr><th>Frequency</th><td>88.7 (MHz)</td></tr>
Format	Modern Rock <tr><th>ERP</th><td>100,000 watts</td></tr><tr><th>Callsign meaning</th><td>CI M i X (The Mix - Previous Branding)</td></tr><tr><th>Former callsigns</th><td>CKWW-FM CJOM</td></tr>
Owner	CHUM Limited <tr><th>Website</th><td>http://www.89xradio.com/</td></tr>

CIMX is the call sign of a radio station based in Windsor, Ontario, Canada. The station is commonly called 89X. It is located at 88.7 MHz on the FM dial. The station's slogan is "89X: Windsor/Detroit's Only New Rock Alternative".

89X serves the Detroit metropolitan area, and has a big 100,000-watt signal which reaches most of southeastern Michigan and southwestern Ontario as well as the Toledo, Ohio, metro area and the western Lake Erie shoreline of Ohio. In fact, the station usually gets respectable ratings in Toledo, where it competes with local Cumulus-owned WRWK-FM 106.5 (The Zone) for the alternative audience. The Zone is Northwest Ohio's answer to 89X.

CIMX began life as CKWW-FM in July 1967, broadcasting an easy listening format. In 1970, the station changed its calls to CJOM and adopted a free-form progressive rock format which continued until the 1980s, when the format shifted to new wave and then top 40.

CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to midnight) beginning in September of 1990, and in May of 1991, the modern rock format went full time and "89X" was born.

89X sponsors several shows around the Windsor/Detroit region, with some of the bigger ones being the 89X Birthday Bash which falls in June and "The Night 89X Stole Christmas" show which is always near the beginning of December.

CIMX broadcasts a soft rock music programme continuously on its 92kHz SCA subcarrier. This programme is not intended for public reception, but rather provides background music for businesses.

CIMX has been owned by Canada's CHUM Limited since the late 1980's.