Cocacolonization
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(Redirected from Coca-colonisation)
Cocacolonization or coca-colonization is a term for globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.
[edit] Usage
The term is used to imply the following:
- the importation of Western (particularly American) goods.
- an invasion by Western and especially American cultural values being dangerous to a culture.
It is possible to use the term benignly. It has been used pejoratively to liken globalization to Westernization or Americanization.
[edit] Cold war years
In explaining the role of Coca-Cola as a universal influence of the "American way" in the Cold War period, Kuisel (1991) states that "Perhaps no commercial product is more thoroughly identified with the United States ... Coca Cola was fast becoming a universal drink".
[edit] References
- Richard F. Kuisel, Coca-Cola and the Cold War: The French Face Americanization, 1948-1953, French Historical Studies 17 (1) (Spring, 1991), pp. 96-116.
