Dagbladet

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</td></tr> <tr><th>Editor</th><td>Anne Aasheim</td></tr> <tr><th>Political allegiance</th><td>None, officially</td></tr><tr><th>Language</th><td>Norwegian</td></tr>

Image:Dagbladet logo.gif
Type	Daily newspaper
Format	Tabloid

Owner	AS Avishuset Dagbladet
Founded	1869
Headquarters	Oslo, Norway

Website: www.dagbladet.no

Dagbladet is Norway's third largest newspaper with a circulation of 191,164 copies in 2002. The newspaper was founded in 1869, and its format was changed to tabloid in 1983. The word "Dagbladet" literally means "The daily paper".

Dagbladet is published seven days a week. The publication includes additional weekly feature magazines: Magasinet every Saturday, "Søndag" more oriented towards interior and design every Sunday, "Fredag" focuses on popular culture and young adults every Friday, and also "SportMagasinet" which is a pure feature sports magazine, every Friday.

For a number of years Dagbladet has played an important role in development of new editorial products in Norway. In 1990, the newspaper was the first in Norway to publish a Sunday edition in more than 70 years, and in 1995 it became the first of the major Norwegian newspapers with an online edition. The actual first newspaper was a regional paper called 'Brønnøysunds Avis'. Over the past few years Dagbladet has had success with the Saturday supplement Magasinet which reaches 25.3% of the adult population of Norway. [1]

Dagbladet is owned by the privately held company AS Avishuset Dagbladet. Jens P. Heyerdahl is the largest owner and has effective control trough several different companies. AS Avishuset Dagbladet also owns the online company DB Medialab AS, which operates Dagbladet.no, one of Norway's most visited websites. As of October 2005 it had 657,000 daily unique visitors. [2]

DB Medialab AS also owns 50% of the Norwegian web portal and ISP start.no and runs the popular online community Blink.

Anne Aasheim is editor in chief as of August 2006.

The paper received some international attention in July 2006 when it ran a story in support of the 9/11 Truth Movement. The article, "The Third Tower", came a few weeks after Le Monde Diplomatique's Norway edition ran a similar front page story. [3]

Dagbladet has in recent years chosen an editorial direction towards "simpler" news, often of human interest. Dagbladet and it´s main competitor VG are increasingly adopting the style of UK tabloids like The Sun, where hard news and thorough investigative journalism has been replaced by sensationalism and simplicity. As VG and Dagbladet are the only true national newspapers with substantial readership this has arguably weakened the state of journalism in Norway, as readers cannot rely on a great deal of hard news from these two newspapers. This "dumbing down" of the two newspapers has been done to increase sales, but readers have reacted rather negative to this solution, and daily circulation is steadily declining.

The online edition of Dagbladet is infamous for its attention to soft news, having simple articles about videos on sites as YouTube making up a substantial part of their fresh news. Massive and continuing downsizing of their staff reduces the ability to provide the readers with investigative and important news stories; making people compare Dagbladet to gossip magazines like Se og Hør and National Enquirer.