Doritos
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Doritos is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.). Doritos are sold in many countries worldwide.
The Doritos brand is also known for its marketing campaigns, which have included many television commercials featuring the late Avery Schreiber as well as product placement in movies such as Wayne's World.
The brand name seems to be loosely derived from the Spanish word oro for gold (or dorado for gilded) and the diminutive suffix -ito meaning small (therefore orito without the D would mean little gold). It also rhymes with other Frito-Lay brand names Cheeto, Tostito, and Frito (which is the Spanish word for fried), so the term fits in with the larger corporate theme.
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[edit] Flavors
[edit] United States
- Nacho Cheese (known as Nacho Cheesier from 1992-2005)
- Cool Ranch 1987 (known as Cooler Ranch from 1994-2005)
- Spicy Nacho 1997
- Fiery Habanero 2006
- Salsa
- Corn (Plain, without seasoning; discontinued 1993)
- Four Cheese
- Black Pepper Jack 2005
- Toasted Corn ("original" plain salted flavor)
- Guacamole! 2004
- Extreme Nacho Blast!
- Ranchero 2002 (Mexican spices with hint of lime)
- Salsa Verde 1998
- Taco (formerly known as Taco Supreme and Taco Bell branded under a now-defunct agreement with Yum! Brands)
- Extreme Queso Grande
- Extreme Zesty Sour Cream & Cheddar
- Natural White Nacho Cheese Tortilla Chips
- Baked Nacho Cheese
- Baked Cool Ranch
- Light Nacho Cheese (formerly known as WOW! Nacho Cheesier)
- Blazin' Buffalo & Ranch 2006
- Jalapeno Cheddar (Limited)
- Spicy Sweet Chilli (Limited)
[edit] United States (discontinued)
- Fiery Ranch
- Sesame Seed (Around 1975)
- Extreme Bold BBQ
- Sonic Sour Cream
- Baja Picante
- Sour Cream & Onion
- Chester Cheese (had the same flavor as Cheetos)
- 3D's - Nacho Cheesier
- 3D's - Cooler Ranch
- 3D's - Jalapeño Cheddar
- Smokey Red BBQ
- Pizza Cravers (Pizza Hut branded)
- Tortilla Thins Lightly Salted
- Tortilla Thins Salsa 'n Cheese
- Jumpin' Jack Cheese
- Salsa Rio (similar to the current Salsa flavor)
- Flaming Hot
- Doritos DJ Rock & Crunch
- Doritos DJ Reggaeton & Crunch
[edit] Canada
- Nacho Cheese
- Cool Ranch
- Spicier Nacho
- Zesty Cheese
- Jalapeño and Cheddar
- Baked Nacho Cheese
- Rollitos
- Guacamole!
- Bold BBQ
- Dill-licious
- Black Pepper Jack
- Extreme Kickin' Chili
- Nacho Italiano
- Ketchup
- Tex Mex
- Sweet Chili Heat!
[edit] Colombia
- Creamy Ranch
- Mega Queso (Mega Cheese)
- Original Texano
- Original (plain)
[edit] Australia
- Cheese Supreme
- Nacho Cheese
- Original
- Sweet Chilli & Sour Cream
- Mexicana
- Sour Cream and Onion
- Salsarama
For Christmas 2006, 'Xmas Trees' Doritos have been released in the shape of Christmas trees.
[edit] Mexico
- Nachos
- Enchilado Diablo
- Verde Radiante
- Incognita
- Pizzerolas
- 3-D
- Rolling Stones (Salsa Verde)
- Enchilados (Discontinued)
[edit] Egypt
- Cheese & Spices
- Sweet Chilli Pepper
Production History
Doritos was produced in Egypt until 1995 (approx.) and back again to markets in 2006 with 2 flavors: Cheese & Spices (Orange Packet) and Sweet Chilli Pepper (Blue Packet)
[edit] Greece
- Tex Mex
[edit] Argentina
- Pizza
- Cheese
[edit] United Kingdom
(In the UK, Doritos are marketed under PepsiCo's "Walkers" brand name rather than PepsiCo's "Frito-Lay" brand name.) In the UK only three flavours at a time are sold in small packets others being restricted to large bags. Cool original and tangy cheese are stalwarts of the small packets whilst the third flavour tends to change every few years (currently chili).
- Cool Original
- Tangy Cheese
- Peppered Chicken Sizzler
- Chargrilled BBQ
- Sour Cream & Sweet Pepper
- Tandoori Sizzler
- Extreme Chili Heatwave
- Lightly Salted
- Hint of Lime
- Radical Mango
- Savoury Beef (discontinued)
[edit] Netherlands
- Sweet Chilli Pepper
- Texas Paprika
- Nacho Cheese
- Cool American
- Smokin' Barbecue
- Dippas
[edit] Germany
- Texas Paprika
- Nacho Cheese
- Cool American
- Dippas
[edit] Sweden
- Nacho Cheese
- Sweet Chilli Pepper
- Cajun Pepper Mix
- Cool American
[edit] Turkey
- Taco
- Nacho
- Hot Corn
- Alaturca
- Alaturca Keyf
[edit] Slogans
- Early 1990s: "Bob's Favorite Snack" (Canada)
- 1998-2004: "The Loudest Taste On Earth"
- 2004-Present: "Play (Canada)
- 2005-Present: "Snack Strong" (United States)
[edit] Doritos in popular culture
- In Jason Robert Brown's The Last Five Years the female lead, Cathy, refers to how her then Husband Jamie eats them whilst having writer's block.
- In an episode of the TV series Family Guy, Peter pays his two Portugese workers with Doritos.
- The South Park episode "A Million Little Fibers" has a publishing executive mention the fact that chapters four through eight of Towelie's book are all about "the Doritos corn snack".
- In the comic strip FoxTrot, the characters are often seen snacking on Doritos or on "Toridos" (a play on "Doritos").
- In the film Wayne's World, Wayne is going on a spiel about people "selling out" by advertising, and as he is saying this, he is doing a multitude of "commercials", one of which includes Dorito's.
