Elegant Gothic Lolita

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Elegant Gothic Lolita (EGL) is a line of Lolita fashion-style clothing created by Japanese musician and fashion designer Mana for his store, Moi-même-Moitié. It has branches in Shinjuku and Nagoya, Japan as well as online through CDJapan.

It is commonly mistaken as the blanket term for Lolita fashion and Gothic Lolita in Western Lolita culture. The name "EGL" applies only to that specific line of clothing in Moi-même-Moitié, which is in the Gothic Lolita style. Gothic Lolita is a smaller subgroup of the Lolita fashion.

The brand line's style is in the Lolita fashion, which is based on the aesthetic of Victorian young girls' fashion. Because it is prominently black, white, and darker colors generally used in the Goth fashion, it is considered Gothic Lolita.

EGL makes up half of the Moi-même-Moitié fashion lines; the other half being EGA, or Elegant Gothic Aristocrat, which differs from EGL in that it's an androgynous line of fashion that caters to both sexes and is generally considered to be the more mature counterpart.