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Generation Jones

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American Generations

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Generation Jones
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Generation Jones, according to American social scientist Jonathan Pontell (born 1958), consists of those Americans born between the years 1954 and 1965 (inclusive). The word "Jones" is apparently used in this context because in the 1970s it was a popular slang term used to refer to a "yearning" or "desire" (in this case, a yearning or desire to be recognized as an integral demographic entity).

After conducting extensive research on the subject, Pontell went public with his findings in 1997, coining the name "Generation Jones" in addition to citing evidence of its existence. His ideas on the subject have been frequently published in newspapers and magazines since that time. Pontell has also been featured on many radio and television talk shows, and has done much public speaking on the topic, often in corporate settings.

In Pontell's generational schematic, members of Generation Jones — popularly[citation needed] referred to as "Jonesers" — hold a basic worldview that is intermediate between those held by the older Baby Boomers and the younger Generation Xers. The vast majority of Jonesers had the Silent Generation as parents, whereas the Baby Boomers were predominantly the offspring of the "World War II" or G.I. Generation, and the Baby Boomers themselves are the primary parents of Generation Xers.

Many professional demographers, however, do not consider Generation Jones to be a stand-alone generation, preferring instead to classify those born during its years as a younger subset of the Baby Boomers, sometimes using the label "Late Boomers."

In his 2001 book, The Isolation Generation, Dean Anderson identifies a generation labeled the Pre-Lunar Space-Agers as having been born between the launch of Sputnik (October 4, 1957) and the Apollo 11 moon landing (July 20, 1969), thus making 1958 through 1968 the group's inclusive birth years.

These years also hold claim to the "Baby Busters." The first identification of a baby buster generation appears to have been made by anthropologist Marvin Harris (1927-2001) in his 1981 book America Now (later re-released under the title Why Nothing Works: The Anthropology of Daily Life).

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Preceded by:
Beat Generation
c. 1948 – c. 1962
Generation Jones / Baby Busters
c. 1954 – c. 1965 / c. 1958 – c. 1968
Succeeded by:
Generation X
c. 1961 – c. 1981
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