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Gum industry

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Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the world-wide chewing gum market. The global market shares for the top 5 chewing gum companies are estimated to be:

  • 35% Wrigley (USA) <ref>Chocolate & Confectionery Int'l, June 2006.</ref>
  • 26% Cadbury (UK) <ref>Candy USA, November 7, 2006.</ref>
  • 7% Lotte (Japan) <ref>Euromonitor, 2002.</ref>
  • 4% Perfetti Van Melle (Italy) <ref>Euromonitor, 2002.</ref>
  • 2% Hershey (USA) <ref>Euromonitor, 2004.</ref>

The remaining 25% of the global market is provided by an estimtated 200 to 250 smaller gum companies, some of which are listed below.

The world-wide chewing gum industry in 2006 is estimated to be worth $19 billion in sales or 1.3 million metric tonnes of gum, and has grown by more than 7% in the last 3 years <ref>Candy USA, November 7, 2006.</ref>.


Contents

[edit] History

[edit] Chewing gum companies

[edit] See also

[edit] References

References: <references/>

[edit] External links

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