Hanes

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Hanes and Hanes Her Way are brands of apparel currently owned by the HanesBrands, Inc Corporation. Hanes apparel includes underwear, sports wear, intimate apparel, and socks.

In September 2006, Sara Lee spun off HanesBrands, Inc as a separate company to be called HanesBrands Inc. which markets and manufactures Hanes and Hanes Her Way apparel, as well as other brands such as Wonderbra, Just My Size, Playtex, and Champion.

[edit] Advertising

During the 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."

In the 2000s, an ad campaign began for their revolutionary Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan, Brian Regan and BIG Ben Kennedy.

In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, Kevin Bacon, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup. The brand's two main competitors are Fruit of the Loom and Jockey.