Head & Shoulders
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Head & Shoulders is a famous brand of anti-dandruff shampoo produced by Procter & Gamble. It is known for its startling copper orange color (as shown in the 2001 film Evolution (film)<ref>Takatomon, 2002. [1]</ref>).
Procter & Gamble researchers first decided on making a new anti-dandruff shampoo in 1950, when massive public opinion made it clear that the current products on the market were not helping their scalp problems. Nearly a decade of research went into making a new formula, which introduced the product pyrithione zinc into a shampoo for the first time.
Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula that is still in use today. Unlike other shampoos, Head & Shoulders had relatively few variations until the late 1990s and early 2000s, and there are now in excess of ten different kinds of shampoo for different hair types under the Head & Shoulders banner. It has since then grown into a billion dollar brand. The people responsible for this were Robert Jongstra (Proctor & Gamble General Manager) and Olga Barr (Saatchi & Saatchi Global Creative Director)
A study conducted by University Medical Center Sart Tilman (Belgium) comparing the efficacy of the active ingredient in Head & Shoulders (zinc pyrithione) versus the active ingredient in Nizoral (ketoconazole) found that "Ketoconazole [Nizoral] 2% shampoo was significantly superior to zinc pyrithione [Head & Shoulders] 1% shampoo in the treatment of subjects with severe dandruff or seborrheic dermatitis of the scalp". (Skin Pharmacol Appl Skin Physiol. 2002 Nov-Dec;15(6):434-41.)
[edit] Product List
- Classic Clean
- Classic Clean 2 in 1
- Classic Clean For Men
- Cool Menthol
- Citrus Fresh
- Ocean Spa
- Soothing
- Sensitive
- Smooth & Silky
- Extra Volume
- Intensive Treatment
- Citrus Breeze
- Refresh
- Ocean Lift
[edit] External link
| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo | |
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Brands: Always | Ariel | Bounty | Braun | Charmin | CoverGirl | Crest | Downy | Dreft | Duracell | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Iams | Ivory | Max Factor | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Swiffer | Tampax | Tide | Torengos | Zest | |
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Annual Revenue: $55.4 billion USD (Image:Green Arrow Up.svg10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com |
[edit] Notes
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