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HowStuffWorks

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HowStuffWorks.com <tr><td colspan="2" style="text-align: center; border: 0px solid #aaaaaa">Image:Howwikiswork.PNG
URL http://www.howstuffworks.com/<tr><th>Commercial?</th><td>No (has roughly 8 corporate advertisements per entry)</td></tr>
Type of site Informational
Owner The Convex Group
Created by Marshall Brain

HowStuffWorks is a website created by Marshall Brain but now owned by the Convex Group. It is dedicated to explaining the way many things work. The website in its early days focused mostly on science and machines, ranging from submarines to common household gadgets and appliances. Content since then has expanded to a larger array of topics, ranging from "How Black Holes Work" to "How Verbal Self-Defense Works" to even "How St. Patrick's Day Works." The site has an article dedicated to "How Wikis Work" and one dedicated to explaining "How the HowStuffWorks Book Works". The site uses photos, diagrams, video and animation to explain even complex terminology and mechanisms in lucid terms. New content is added daily. There have been four HowStuffWorks books: two hardcover, illustrated coffee table books, called "HowStuffWorks" and "More HowStuffWorks," and two unillustrated paperbacks, "How Much Does the Earth Weigh?" and "What If?". HowStuffWorks puts out an educational magazine called "HowStuffWorks Express" for middle school students. The company has also put out a series of HowStuffWorks trivia "LidRock" discs -- CD-ROMs sold on fountain drink lids at Regal Theaters.

[edit] History

In 1998, former North Carolina State University professor Marshall Brain started the site as a hobby. In 1999, Brain began raising venture capital and formed a corporation, HowStuffWorks Inc.

In March of 2002, HowStuffWorks was sold [1] to The Convex Group [2] and the headquarters moved from Cary, North Carolina to Atlanta, Georgia. The Convex Group is an Atlanta based investment and media company founded by Jeff Arnold, founder and former CEO of WebMD. Howstuffworks recently acquired Mobil Travel Guide® and Consumer Guide®.

On August 15, 2003, the popular HowStuffWorks Forums shut down [3]. The community has since survived in an unaffiliated website at http://forums.howwhatwhy.com.

[edit] Popular Features

  • Links to content via ten HowStuffWorks Channels:
    • Science
    • Computers
    • Electronics
    • Entertainment
    • Health
    • Home
    • Money
    • People
    • Autos
    • Shopping
  • A featured article of the day (“Today at HowStuffWorks”) plus additional articles on other hot topics of the day;
  • Ability to search HSW with Google;
  • Product reviews from Consumer Guide®
  • Reviews on hotels, restaurants and spas from the Mobil Travel Guide®;
  • Fact of the Day and Quote of the Day;
  • The Reader Survey Question of the Day;
  • HowStuffWorks email newsletter subscription;
  • A print and online magazine for 4th through 8th grade students and teachers;
  • The HowStuffWorks Shopper, where visitors can research products and find the best prices from online stores.
  • A reader comments feature


Stuffo (which was dedicated to video games and movies) became http://www.stuffo.com instead of a section of HowStuffWorks in July of 2005. In 2006 the Stuffo URL began redirecting back to the entertainment section of HowStuffWorks once again, although the individual archived articles retain the Stuffo brand on their respective pages.

[edit] External links

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