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In The Game Trading Cards

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In The Game Trading Cards is a sports card manufacturing company based in Canada. In The Game, often abbreviated to ITG, was founded by Dr. Brian Price. In The Game only produces hockey trading cards.

In The Game's first entrance into the trading card market came in the 1998-1999 season, when they produced the NHLPA's "Be A Player" brand trading card set, which featured one certified autograph card per pack. Since then, In The Game has expanded its production to include other sets. In 2005, in conjunction with the NHL Lockout, the NHLPA terminated its license agreement with In The Game.

In 2005, both the NHLPA and National Hockey League rejected requests by In The Game to acquire trading card licenses. The company has continued to produce trading card sets featuring retired NHL players, and minor/junior hockey players.

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