Jesse James Garrett
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Jesse James Garrett is an information architect and founder of Adaptive Path, an information architecture and user experience firm. His work is widely known among information architects, who commonly refer to him simply as jjg. Garrett is also known for being one of the earliest bloggers, and playing an active role in the early formation of the weblog community. Garrett co-founded the Information Architecture Institute, and his essays have appeared in New Architect, Boxes and Arrows, and Digital Web Magazine.
Garrett authored The Elements of User Experience, a conceptual model of user-centered design first published as a diagram in 2000 and later as a book (ISBN 0-7357-1202-6) in 2002. Although originally intended for use in web design, the Elements model has since been adopted in other fields such as software development and industrial design. He also created the first standardized notation for information architecture, known as the Visual Vocabulary.
Garrett's other works include ia/recon, an influential essay on the evolution of the information architecture field, and The Nine Pillars of Successful Web Teams, a conceptual model similar to Elements for team structures and processes. Garrett coined the term Ajax in February 2005<ref name="garrett">Ajax: A New Approach to Web Applications. Adaptive Path (2005-02-18). Retrieved on 2006-08-01.</ref>. Garrett thought of the term while in the shower<ref name="shower">New Web-based Technology Draws Applications, Investors. Wall Street Journal (2005-11-03). Retrieved on 2006-06-14.</ref>, when he realized the need for a shorthand term to represent the suite of technologies he was proposing to a client<ref name="acronym">At subsequent talks and seminars Garrett has made the point that Ajax is not an acronym.</ref>. (For discussion of Ajax, please refer to the Ajax page.)
In May, 2006 Garrett was awarded Wired Magazine's Rave Award in the field of technology.
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