Juicy Fruit
From Wikipedia, the free encyclopedia
Juicy Fruit is a flavor of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.
Juicy Fruit was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.
Each three-gram stick contains ten calories (42 kilojoules).
People often report that the (Southeast Asian) Jackfruit tastes nearly identical to Juicy Fruit, but just which "fruit" serves as its flavor has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry," "Grapermelon" etc. under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others.
Contents |
[edit] Flavors
- Juicy Fruit Grapermelon
- Juicy Fruit Strappleberry
- Juicy Fruit Sours Tropikiwi Kick
- Juicy Fruit Stick
- Juicy Fruit Pink (Limited Edition)
- Juicy Fruit Blue (Limited Edition)
[edit] Canadian Flavours In Pellet Form
- Juicy Fruit Original
- Juicy Fruit Red (similar to Strapleberry)
- Juicy Fruit Blue
- Juicy Fruit Pink
- Juicy Fruit Green
- Juicy Fruit Purple
can someone please tell me how long the flavor lasts
[edit] The Juicy Fruit Song
Juicy Fruit TV commercials from the 80's introduced the Juicy Fruit Song, which is still used in the 2005 ads. The 80s ads featured people in "extreme" sports, in skiing and jet skiing.
Get your skis shined up Grab a stick of Juicy Fruit The taste is gonna move ya Take a sniff Pull it out The taste is gonna move you when you pop it in your mouth Juicy Fruit, it's gonna move ya It chews so soft, it gets right to ya Juicy Fruit, the taste, the taste, the taste is gonna move you
"Juicy Fruit" is also the name of a popular 80s song by James Mtume.
"Grapefruit Juicy Fruit" is the name of a 70s song by Jimmy Buffett, originally released on the album "Living and Dying in 3/4 Time."
[edit] Juicy Fruit in film
In the film One Flew Over the Cuckoo's Nest, Randle McMurphy (Jack Nicholson's character) offers Chief Bromden a stick while the two are awaiting punishment for fighting in the mental institute they are confined to. This act prompts the Chief, who had been pretending to be a deaf-mute to finally speak with the line "Mmm... juicy fruit."
[edit] History
As of 1905, the Juicy Fruit packet was green with large red letters. Over the years, it progressed to brighter colors in 1914 and a more visually attractive package in 1932. It gained white bars across the packing until around 1941 and changed to the nearly modern package in 1946. The emphasis on price was added in 1987 until 2005, when the charge increased and it shifted to the modern 2006 kid-friendly and fun package.
As of 2006, the UK packaging retains the older (i.e. late-20th-century) visual style. [1]
Despite it not being a sugarless gum, in 2003 Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.
[edit] External links
- Juicy Fruit, the official website for the brand.
- Retro Junk, a nostalgia site has two "Juicy Fruit" commercials from the 1980s. Enter "Juicy Fruit" in the search box.
- Wrigley's "Juicy Fruit" page
| Wm. Wrigley Jr. Company | |
|---|---|
| William Perez, CEO & President • William Wrigley, Jr. II, Chairman | |
| Past CEOs and Presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II | |
| Chewing Gum Products | |
| United States: Juicy Fruit • Wrigley's Spearmint • Doublemint • Freedent • Big Red • Extra • Winterfresh • Surpass • Orbit • Orbit White • Eclipse | |
| Canada: Excel • Juicy Fruit | |
| United Kingdom: Airwaves • Doublemint • Extra • Ice White (Later Orbit Ice White) • Juicy Fruit • Orbit • Orbit Professional • Wrigley's Spearmint | |
| Bubble Gum & Candy Products | |
| Alpine • Altoids • Big League Chew • Bubble Tape • Cool Air • Eclipse • Excel • Hubba Bubba • Life Savers • Gummi Savers • Life Saver Minis • Life Saver Fusions • Creme Savers | |
| Other Wrigley Brand Name Uses | |
| Wrigley Building • Wrigley Field—Chicago • Wrigley Field—Los Angeles • Wrigley Square • Catalina Island | |
| Annual Revenue:Image:Green Arrow Up.svg $517 million USD (FY 2005) | Employees: 14300 | Stock Symbol: NYSE: WWY | Website: www.wrigley.com/ | |
