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Keebler Company

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The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its, Chips Deluxe, Club Crackers, Famous Amos Cookies, Fudge Shoppe Cookies, Vienna Fingers, Sunshine Cookies, Town House Crackers, and Zesta Crackers, among others, with their trademark; the "Uncommonly Good" slogan and their claim that the products are made in magic ovens inside a hollow tree by chief elf Ernie Keebler and his Keebler Elves. In 2001, The Keebler Company was acquired by the Kellogg Company, the world's leading cereal producer.



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