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List of generic and genericized trademarks

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For a list of generic and genericized trademarks in languages other than English, see List of non-English generic and genericized trademarks.

Contents

[edit] List of generic trademarks

Main article: Genericized trademark

The following list comprises those marks which were originally created and used as trademarks, but which have subsequently become so entirely synonymous with the common name of the relevant product or service. Marks which appear in this list have become so generic that their former status as proprietary trademarks is often unknown to the general public. Such marks may therefore be considered "fully generic", whereas genericized marks which are at risk of becoming generic are listed in the next section.

If any of the original registrations for the trademarks appearing in this list remain in force, it is unlikely that the registered owners would be able to successfully enforce their exclusive rights against third parties.

[edit] Non-trademarks

Some common names for products or services are popularly believed to be genericized trademarks, however this in not the case as the names were never originally created or used as trademarks. Some examples are listed below.

  • Montessori – Although capitalization of the name suggests trademark significance, it did not originate as a trademark.
  • Nylon – synthetic polymer (polyamid) invented at DuPont.
  • SpamHormel Foods makes SPAM luncheon meat, a canned pork product, whose name was the indirect origin of the electronic term of the same name. However, with reference to meat products, "spam" does not denote the generic.

In some cases companies have managed to register common names as trade marks, however this typically results in the eventual cancellation or surrender of the registration concerned. This has occurred in the United States in relation to rooibos [7].

[edit] List of genericized trademarks

Cite references by quoting mainline publications using the trademark generically

[edit] Formerly common, but in disuse

[edit] Pharmaceutical and medical

As pharmaceutical products are often marketed under different names in different countries, sometimes these different trademarks may become generic in each separate country, but not in all countries (ie. a trademark which has become generic in one country for a specific product may not be generic for the same product in another country). The following list provides examples of such marks.

  • Ace bandage – cloth elastic bandage
  • Advil – (ibuprofen) anti-inflammatory pain reliever (U.S.)
  • Alka-Seltzer – (acetylsalicylic acid / sodium bicarbonate) multi-purpose effervescent tablet (UK & U.S.)
  • Aspirin – non-steroidal anti-inflammatory drug developed by Bayer, trademark was undefended in U.S. when Bayer assets were seized during World War I, and subsequent owner was unable to defend trademark. "Aspirin" is still trademarked in many countries, but not in the U.S.
  • BAND-AID – adhesive bandage; trademarked by Johnson&Johnson. Already the most common term for an adhesive bandage in Australian English, Canadian English, and American English, to a point where 'adhesive bandage' might not even be understood. British English commonly uses Elastoplast, or often, the simpler "plaster" (from sticking plaster).
  • Benadryl – (diphenhydramine) antihistamine drug (UK & U.S.)
  • Demerol – (meperidine) highly-controlled pain relieving medication
  • Dramamine – (meclizine) seasickness/motionsickness medicine
  • Elastoplast – self adhesive bandage (UK)

[edit] Alphabetical order

The following list comprises those marks which have been registered as trademarks, and which may continue in use and be actively enforced by their trademark owners, but which are also commonly used generically – for example, "I hoovered the lounge today". However, none of these marks should be regarded as legally abandoned or in the public domain.

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  • Maceaerosol spray tear gas
  • Magic Marker – Felt-tip marker
  • Mills & Boon – romance Novels (British and Australian usage)
  • Moxie – early 20th century soft drink, now used generically to mean energy, courage, or know-how [10]
  • Mr. Coffee – an automatic drip coffeemaker
  • Muzak – background music, trademark of the Muzak Corporation
  • Mylar – biaxially-oriented polyethylene terephthalate (BOPET) polyester film, trademark of DuPont

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  • Zamboni – ice resurfacing machine. Listed in dictionaries[14] and used as a plural: "REMOTE CONTROLLED ZAMBONIS"[15]
  • Ziploc bags – zipper storage bags
  • Zippo – refillable, metal lighter
  • Zodiacinflatable boat – "Cousteau Society crew in a zodiac"[16]

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