Little Trees

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Little Trees (US) are disposable air fresheners in the shape of an abstract evergreen tree, marketed for use in cars. They are made of a material very similar to beer coasters and are produced in a variety of colours and scents. They are most commonly seen hanging from rear-view mirrors on front windscreens. These air fresheners were invented in 1951 in Watertown, NY by Swiss-born Canadian businessman Julius Sämann<ref> Little Trees Europe (Shockwave flash). Retrieved on 2006-05-13.</ref>.

A handful of companies in Europe produce Little Trees under license, using the names Magic Tree (UK), Wunder-Baum (Sweden, Germany, Norway, Finland), and Arbre Magique (France). In Sweden Wunder-Baums are sometimes associated with the raggare culture.

Little Trees are often promoted through motorsports. In 1986, Little Trees became a sponsor of Formula 3 racing in Italy. Little Trees has been a sponsor of Porsche Motorsport in Germany. In the US, Little Trees currently sponsors NASCAR driver Mike Olsen.

The trees feature prominently in the movies The Fisher King and Se7en <ref>Moos, Jeanne (1996-01-31). How's your car's fashion 'scents'?. CNN. Retrieved on 2006-05-20.</ref>.