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Malaysia Airlines

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<tr><td colspan="3" style="text-align: center; background-color: #FFFFFF;">Image:MalaysiaAirlinesLogo New.jpg</td></tr><tr><th colspan="2">Hubs</th><td>KL International Airport</td></tr><tr><th colspan="2">Focus cities / secondary hubs</th><td>Kota Kinabalu International Airport
Kuching International Airport</td></tr><tr><th colspan="2">Frequent flyer program</th><td>Enrich by Malaysia Airlines</td></tr><tr><th colspan="2">Member lounge</th><td>Golden Lounge</td></tr><tr><th colspan="2">Parent company</th><td>Penerbangan Malaysia Berhad</td></tr>
Malaysia Airlines (MAS)
Penerbangan Malaysia
马来西亚航空
ڤنرباڠن مليسيا
IATA
MH		ICAO
MAS		 Callsign
MALAYSIAN
Founded1947 (as Malayan Airways)
Fleet size89
DestinationsOver 100
HeadquartersKuala Lumpur, Malaysia
Key peopleIdris Jala (Managing Director & CEO)
Website: http://www.malaysiaairlines.com

Malaysia Airlines (Abbreviated: MAS ; Malay: Penerbangan Malaysia) is the national airline of Malaysia, serving international and domestic destinations. It is one of only four airlines to have been awarded a 5-star rating by Skytrax.

Contents

[edit] History

Main Article: Malaysia Airlines Timeline

[edit] Corporate Info

Malaysia Airlines is listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. Its parent company is Penerbangan Malaysia Berhad. The airline has suffered high losses over the years as a result of fuel price increases and poor management. The Government of Malaysia overhauled the operations of the airline and Idris Jala was appointed as the new CEO in 1 December 2005. Under his leadership, Malaysia Airlines unveiled its Business Turnaround Plan (BTP) in February 2006 which highlighted low yield, an inefficient network and low productivity (overstaffing). The airline headquarters building in downtown Kuala Lumpur has been sold. The new corporate headquarters is now at Sultan Abdul Aziz Shah Airport in Subang.


[edit] Group Structure

Image:MalaysiaAirlinesLogo MASKargoNew.jpg
Image:MalaysiaAirlinesLogo GoldenHolidaysNew.jpg

Malaysia Airlines has over 20 subsidiaries and associates including:

Malaysia Airlines Cargo Sdn. Bhd. - 100%
Malaysia Airlines Cargo Sdn. Bhd. is a cargo division of Malaysia Airlines and commercially known as MASkargo. It is a cargo carrier based in Advanced Cargo Center in KL International Airport.
Main Article: MASkargo


MAS Aerotechnologies Sdn. Bhd. - 100%
MAS Aerotechnologies Sdn. Bhd. is an engineering and maintenance division of Malaysia Airlines also known as Malaysian Airlines' Engineering and Maintenance Division. Malaysian Airlines' Engineering and Maintenance Division offers aircraft maintenance, calibration services, engineering & maintenance training and total engineering & maintenance support to various airline customers, among them are KLM Royal Dutch Airlines, Garuda Indonesia and Royal Brunei Airlines.


MAS Academy Sdn. Bhd. - 100%
MAS Academy Sdn. Bhd. is a training facility of Malaysia Airlines built for human factors and resources development. The MAS Academy is a training facility for employees. MAS Academy also provides training for other organisations in airline operations and other related sectors.


MAS Golden Holidays Sdn. Bhd. - 100%
MAS Golden Holidays Sdn. Bhd. is a division of Malaysia Airlines. Known as Golden Holidays, the division is responsible for marketing and selling Malaysia Airlines holiday packages and tours.

[edit] Corporate Image & Logo

[edit] Corporate Image

Image:MalaysiaAirlinesCabinCrew 001.jpg
Image:MalaysiaAirlinesCabinCrew 002.jpg
Female Uniform - Sarong Kebaya
The design of the Sarong Kebaya was introduced on 1 March 1986. It was designed by the School of Fashion at Mara Institute of Technology (Malay: Institut Teknologi Mara) and later known as Mara University of Technology (Malay: Universiti Teknologi Mara). The design reflects the Malaysian culture. The batik material depicts the kelarai motif which is a bamboo weave pattern. It appears in the background in subdued hues of the basic uniform colour. Superimposed on the kelarai motif is a mixture of local flora such as the cempaka, jasmine and the leaves of the hibiscus. The geometric Sarawakian motif is used for the lapels of the baju, edges of sleeves and the sarong.
On 1 January 1993, the colors of the batik were enhanced to complement the color of the male cabin crew's new uniform.
Color Code
  • Sarong Kebaya with yellow flowers are for the Inflight Supervisors.
  • Sarong Kebaya with pink flowers are for the Chief Stewardesses, Leading Stewardesses and Flight Stewardesses.
  • Sarong Kebaya with magenta flowers are for the ground frontliners.


Male Uniform - Classic & Service Jackets
Male cabin crews are required to wear the classic jacket whenever they are outside the aircraft with some exceptions. However, onboard the aircraft, male cabin crews with the exception of male In-flight Supervisors are required to wear the service jacket. The male uniforms are color-coded.
Color Code
  • Dark shade Ottanio color jackets are for Inflight Supervisors, Chief Stewards, Leading Stewards and Flight Stewards.
  • Light shade Ottanio color jackets are for male ground frontliners.


[edit] Corporate Logo

Winged Tiger (1947-1966)
Image:MalaysiaAirlinesLogo 1947.jpg
The history of the airline starts in 1937 when Malayan Airways Limited was registered as a company. However, it was 1947 when it commenced flying operations, bearing the symbol of a Winged Tiger. In 1963, the airline was renamed Malaysian Airways Limited when Federation of Malaysia was formed. Subsequently, Borneo Airways Limited was absorbed by Malaysian Airways Limited.


MSA (1967-1971)
In 1965, with the political separation of Singapore from Malaysia, there was continued participation by the governments of Malaysia and Singapore in the airline. In 1967 the company changed its name to Malaysia-Singapore Airline Limited (MSA), which was the joint national air carrier for both countries, and a new logo was introduced.


Moon Kite (1971-1987)
Image:MalaysiaAirlinesLogo 1971.jpg
Image:MalaysiaAirlinesLogo New.jpg
In 1971, Malaysia-Singapore Airline Limited was separated into two airlines, each with its own policies and objectives, leading to the birth of Malaysia's flag carrier, Malaysian Airline System (MAS) on 3 April 1971. The name was chosen because, in abbreviated form, MAS in Malay means gold, to symbolize the quality service the airline aims to achieve.


Current Logo (since 1987)
A new corporate logo designed by Mara Institute of Technology (Malay: Institut Teknologi Mara) later known as Mara University of Technology (Malay: Universiti Teknologi Mara) was introduced on 15 October 1987, retaining the essence of the moon kite, with a sheared swept-back look for a more aerodynamic posture.
Along with the new corporate logo, a new type nuance - MALAYSIA, was created.. It is italicized to slant parallel with the logo to accentuate speed as well as direction. Within this corporate typestyle, the alphabets MAS bear red clippings to denote initials of the statutory name of the airline, Malaysian Airline System (MAS) were added after the original design was rejected by former Prime Minister Tun Dr. Mahathir. The introduction of blue to the original red logo (1971-1987) has national significance. The red and blue divides equally in the mid-spine to connote equilibrium.

[edit] Destinations

Under the Business Turnaround Plan (BTP), Malaysia Airlines began restructuring. The plan is based on the hub-and-spoke approach and the new Domestic Rationalism Policy announced by the Government. This resulted in Malaysia Airlines’ domestic routes being restructured from 118 to 22 routes and international routes from 114 to 90.

The domestic restructuring plan began in August 2006, whilst the restructuring of the international sector is being implemented in phases. Phase one - rerouted flights via KL International Airport as the primary hub and phase two, which required routes to be axed after exhaustive route profitability are completed.

The plan not just reduced the airline flights but also improving connectivity and frequency on targeted routes. Previously, Malaysia Airlines only operated 2 daily waves of flight arrivals and departures, but from August 2006, the airline operated 4 waves of flight per day. The airline also launched its new flight schedules effective August 2006 to ensure better connectivity.

Main Article: Malaysia Airlines Destinations


International
As of August 2006, Malaysia Airlines flies to 60 destinations in Asia, Australasia, the Middle East, Europe, North America, Africa and South America plus 16 destinations within Malaysia. In cooperation with codeshare partner airlines, the airline serves a further 23 destinations worldwide. It was the first airline in Southeast Asia to fly to South Africa following the demise of apartheid and the only airline in the region that serves South America via its services to Buenos Aires, Argentina.


Domestic
The implementation of Domestic Rationalism Policy in August 2006, saw Malaysia Airlines lose its non-trunk domestic routes and it will operate only 19 trunk routes within Malaysia. The national carrier operates 7 trunk routes between KL International Airport (KLIA) and Peninsular Malaysia cities, 6 trunk routes between KLIA and Sabah/Sarawak, and 6 trunk routes within Sabah and Sarawak. However, in July 2006, Malaysia Airlines will fly to 3 additional non-trunk routes increasing its domestic routes to 22.


Rural Air Services
From its creation, up until 31 July 2006, Malaysia Airlines provided air links between remote areas of East Malaysia and its urban centers through Rural Air Services (RAS). Using the 19-seater Twin Otter aircraft, Malaysia Airlines provided services to the airstrips in Bakalalan, Bario, Belaga, Kudat, Lawas, Limbang, Mukah, Long Akah, Long Banga, Long Lelang, Long Seridan, Marudi, Mulu and Tomanggong. The loss making RAS was inherited by Malaysia Airlines through the creation of Malaysian Airline System (MAS), from 1971 until 2006. The service is now operated by FlyAsianXpress.


[edit] Codeshare Partners

Flights operated by partner airlines on behalf of Malaysia Airlines


Flights operated by Malaysia Airlines on behalf of partner airlines


Joint operations between Malaysia Airlines and partner airlines

[edit] Flight Numbers

Malaysia Airlines flight numbers are allocated according to geographical regions. In general, even-numbered flight numbers are outbound from Malaysia.

[edit] Fleet

Main Article: Malaysia Airlines Fleet

Image:Malaysia.airlines.b747-400.9m-mph.arp.jpg
Image:KLIA jets7.jpg
Image:Malaysia and Singapore Trip 2006 069.jpg
Image:9M-MPD.jpg

[edit] Current Fleet

The airline flies Boeing 747-400, Boeing 777-200 and Airbus A330 aircraft mainly for medium to long haul international routes, while the Boeing 737-400 is often used for shorter international and domestic flights departed from KL International Airport, Kota Kinabalu International Airport and Kuching International Airport. The Malaysia Airlines fleet consists of the following aircraft:

Passenger Aircraft
Aircraft Type Model Series# in Service# of Seats/Seat Pitch (")Total # of SeatsRoutes
FirstBusinessEconomy
Boeing
747-400		747-4H61512/80"41/58"306/34"359Long Haul
International
1850316384
Boeing
777-200		777-2H6ER17035247/34"282Long Haul
International
Airbus A330-300A330-32211044/45"250/34"294Short-Medium Haul
International/Regional/Domestic
042256298
042260302
Airbus A330-200A330-22305042/62"187/32"229Medium-Long Haul
International/Regional
042/62"190/32"232
Boeing
737-400		737-4H637016/36"128/32"144Short Haul
Domestic/Regional
Freighter Aircraft
Aircraft Type Model Series# in ServiceCargo Capacity
(kg)		Remarks
Boeing 747-400F 747-4H6F 02 120,000 Freighter aircraft
Boeing 747-200F 747-236B
747-2F6B 		04 100,000 Freighter aircraft
Color Legend:
RNSD aircraft. Flat bed/Lie flat Seats Dry leased aircraft from ILFC Wet leased aircraft from Air Atlanta Icelandic

Notes

-RNSD aircraft is a refurbished aircraft with brand new cabin features.
-As of August 2006, the average age of Malaysia Airlines' fleet was 11 years.

[edit] Future Fleet

In 2003, Malaysia Airlines' parent company Penerbangan Malaysia Berhad (PMB) signed a deal for 6 Airbus A380-800 aircraft. The first A380-800 was to be delivered in early 2007 under a lease deal from its parent company Penerbangan Malaysia Berhad (PMB). However, in October 2006, Airbus parent company EADS said that the A380 will be delayed for another year.

Aircraft on Order
Aircraft Type Model Series# on OrderDelivery DateNotes
Airbus A380-800 A380-84106 TBA -


[edit] Historic Fleet

List of aircraft that Malaysia Airlines and its predecessor companies flew in past.

Historic Fleet
Aircraft Type# of AircraftTerminated from OperationNotes
Airbus A300 6July 1995-
Airbus A310 1October 1990-
Airbus A330-300 3March 2000-
Airspeed Consul UnknownUnknown-
Boeing 707 10February 1980-
Boeing 737-100 5September 1972-
Boeing 737-200 23March 1988-
Boeing 737-400 34May 1998-
Boeing 737-500 9October 2000-
Boeing 737-700 BBJ 1June 2003-
Boeing 737-800 2March 2006Leased out from Travel Service Airlines.
Boeing 747-200 4March 2005-
Boeing 747-300 1April 2002-
Boeing 747-400 4May 2003-
Briston BritanniaUnknownUnknown-
Britten Norman Islander 4Unknown-
De Havilland Canada Comet8Unknown-
De Havilland Canada DHC BeaverUnknownUnknown-
De Havilland Canada DHC-6 Twin Otter7August 2006-
Fokker F2720Unknown-
Fokker F5012August 2006-
Douglas DC-3UnknownUnknown-
Douglas DC-4UnknownUnknown-
Lockheed Super ConstellationUnknownUnknown-
McDonnell Douglas DC106March 2000-
McDonnell Douglas MD116March 2000-
Twin Pioneers2Unknown-
Vickers ViscountUnknownUnknown-

[edit] Onboard Entertainment

Selects is the in-flight entertainment system of Malaysia Airlines. Pasengeres can choose over 500 hours of audio and video programming. With 200 music CDs and 40 movies on-demand available, passengers can start, stop, forward and rewind their selected programme at will. A touch screen personal TV is available for First Class passengers and Golden Club Class (Business Class) on board Boeing 747-400 and Boeing 777-200 aircraft.

[edit] Loyalty Programmes

Main Article: Enrich Loyalty Programme

Malaysia Airlines has 2 loyalty programmes, Grads for Students by Malaysia Airlines (Grads) and Enrich by Malaysia Airlines (Enrich). Grads is a loyalty programme with benefits designed for students. Enrich by Malaysia Airlines is a travel reward programme for frequent travellers that comprises a variety of airlines, banks, credit card issuers, hotels and lifestyle retailers around the world.

[edit] Awards

Main Article: Malaysia Airlines: Awards

Malaysia Airlines has won numerous awards from international organizations, such as Skytrax.

[edit] Incidents & Accidents

Malaysia Airlines is accredited by IATA with the IOSA (IATA Operations Safety Audit).

  • 15 September 1995 - A Fokker F50 (9M-MGH) crashed during approach in Tawau, Sabah due to wind shear. 34 passengers were killed.
  • 15 March 2000 - An Airbus A330-300 (9M-MKB)at KL International Airport after arriving from Beijing revealed the canisters contained a chemical called "hydroxy quino-line" (used for rust-proofing) had leaked, causing severe damage to the aircraft fuselage.
  • 3 November 2006 - One of the engines of Malaysia Airlines Flight 91's Boeing 777-200 exploded on the runway of Stockholm Arlanda Airport. The aircraft returned safely to Stockholm Arlanda Airport. No one was injured.

[edit] Other Info

  • Malaysia Airlines is the only Asian airline to offer services to Ministro Pistarini International Airport in Buenos Aires, Argentina.
  • Malaysia Airlines is the 43rd operator in the IOSA (IATA Operations Safety Audit) registry out of 275 IATA member airlines.
  • First airline to provide air to ground retail transactions, onboard the Boeing 777-200 and some B747-400 aircraft.
  • Boeing's airline code for Malaysia Airlines is XXX-XH6, i.e. 737-2H6, 747-4H6, 777-2H6.

[edit] References

  • Malaysia Airlines; (2002). Malaysia Airlines Cabin Crew Manual: Introduction to Malaysia Airlines. Kuala Lumpur: Flight Operations.
  • Malaysia Airlines; (2002). Malaysia Airlines Cabin Crew Manual: Grooming & Uniform Procedures. Kuala Lumpur: Flight Operations.
  • Berita Pulse; (October 2006). Berita Pulse, October 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
  • Berita Pulse; (August 2006). Berita Pulse, August 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
  • Berita Pulse; (July 2006). Berita Pulse, July 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
  • Berita Pulse; (June 2006). Berita Pulse, June 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
  • "Malaysia Airlines: Corporate Info". Retrieved 31 October 2006.
  • "MASkargo: Corporate Info". Retrieved 31 October 2006.
  • "Berita Pulse". Retrieved 31 October 2006.
  • Going Places; (August 2006). Going Places, August 2006. Kuala Lumpur: Communications Division, Malaysia Airlines.
  • "AeroMalaysia: Malaysia Airlines: Current Fleet". Retrieved 31 October 2006.
  • "AeroMalaysia: Malaysia Airlines: Former Fleet". Retrieved 31 October 2006.

[edit] External Links


Image:Flag of Malaysia.svg Airlines of Malaysia: AirAsia • FlyAsianXpress • Berjaya Air • Malaysia Airlines • MASkargo • Transmile Air Services [edit]


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