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Meme hack

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A meme hack, or subvertisement based on the Coca-Cola logo

A meme hack is altering a meme to express an opposite point. The meme can be thoughts, concepts, ideas, theories, opinions, beliefs, practices, habits, songs, or icons. Distortions of corporate logos are also referred to as Subvertising

The most easily recognized meme hacks are those of famous political slogans.

From Samizdata: "Intentionally altering a concept or phrase, or using it in a different context, so as to subvert the meaning."

An excellent example would be Darwinism vs Social Darwinism. Any number of religious denominations can be considered meme hacks, though the exact nature of the considered hacks vs. the original memetic content can be heavily argued due to individual interpretations. Examples may also include Christian vegetarianism or even Christian polygamy in a modern context.

A modern example (as of this edit) may be the Jyllands-Posten Muhammad cartoons controversy and the Reprinters' arguments regarding Free Speech and Freedom of the Press.

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