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A merit good is defined in economics as a good that is under consumed if provided by the market mechanism because individuals typically consider how the good benefits them as individuals rather than the benefits that consumption generates for others in society. In economic terms, this is because the positive externalities of the good are not internalized by consumers. To increase efficiency, the state may choose to encourage greater production or consumption of a merit good through state provision, regulation, subsidies or to produce the good itself.

Goods typically considered to be merit goods include education and preventive healthcare.

Types of goods public good - private good - common good - common-pool resource - club good - anti-rival goods rivalrous good and non-excludable good complement good vs. substitute good free good vs. scarce good, positional good durable good - non-durable good - intermediate good (producer good) - final good - consumer good - capital good. inferior good - normal good - ordinary good - Giffen good - luxury good - Veblen good - superior good search good - (post-)experience good - merit good - credence good - demerit good

de:Meritorisches Gut