Morris the Cat
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Morris the Cat (voiced by John Erwin) is the advertising mascot for 9Lives brand cat food, appearing on its packaging and in many of its television commercials. A large red tabby tom, he is "the world's most finicky cat", and prefers only 9Lives brand, making this preference clear by means of humorously sardonic voice-over comments when offered other brands. Every can of 9Lives features Morris's "signature".
Morris has appeared in other media over the years. He debuted in the Robert Altman film The Long Goodbye (film) with Elliott Gould,<ref>"The Long Goodbye (1973)". IMDB. trivia. http://www.imdb.com/title/tt0070334/trivia. Retrieved 2010-11-27. "Morris the Cat first did his 'finicky' routine in this film."</ref> and starred in the movie Shamus with Burt Reynolds and Dyan Cannon in 1973. He also appears as a "spokescat" promoting responsible pet ownership, pet health and pet adoptions through animal shelters. To this end, he has "authored" three books: The Morris Approach, The Morris Method and The Morris Prescription.
Over the years several cats have portrayed Morris on television. The original Morris was discovered at the Hinsdale Humane Society, a Chicago-area animal shelter,<ref>http://www.americanhumane.org/site/PageServer?pagename=nr_news_releases_07morris_delmonte</ref> in 1968 by professional animal handler Bob Martwick. All cats to play Morris have been rescues, either coming from an animal shelter or a cat rescue. The current Morris lives in Los Angeles with his handler, Rose Ordile.
In 2006, Morris was depicted as adopting a kitten from a Los Angeles animal shelter, L'il Mo, who represents the first in a campaign known as Morris' Million Cat Rescue.
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