Playtex

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Playtex is a brand of women's products.

The brand originally specialised in underwear and in particular bras and girdles. Playtex is particularly noted for:

A focus on comfortable girdles:
- The 18 hour girdle and its coordinating range.
- The I can't believe it's a girdle range.
Innovation in bra design:
- The introduction of the cross your heart design, now with many imitators.
- The Wonderbra cleavage enhancer.

In 1992, the Playtex women's apparel brands were sold to Sara Lee. Playtex Products, Inc. continues to use the Playtex brand name on feminine hygiene, infant care, and similar products.