Political slogan
From Wikipedia, the free encyclopedia
A political slogan is a memorable phrase (often used in political speeches, marketing, or advertising) that expresses a key idea (or accomplishes some other key purpose) in a political campaign (non-political advertisers also use slogans to market everything from apples to zoos).
A political slogan generally expresses a goal or aim ("Workers of the world, unite!" or "Off the pigs!").
Slogans are effective political devices especially in a heavily mediated context.
They often summarize the essence of a platform effectively, as in 1884 when the United States Republican Party attacked the Democrats as "the party of rum, Romanism, and rebellion". The Democrats were anti-prohibition, many were immigrant Roman Catholics, and southerners.
