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SEX was a boutique run by Malcolm McLaren & Vivienne Westwood at 430 King's Road in London. It first began when Malcolm McLaren opened at what was called Paradise Garage, which had a small shop behind it where Mclaren sold records and eventually Teddy Boy clothes: this evolved into his own store, which he ran with Vivienne Westwood, called Let it Rock, selling Teddy Boy clothes. They later moved further down the road to open a rubber and leather fetish wear store which they named SEX. Famously, the Sex Pistols auditioned Johnny Rotten in the shop.

SEX was by no means the only boutique of its kind on the King's Road and by the time British punk rock developed a larger following, there were competitors including; Boy, Granny Takes A Trip & Beaufort Market. SEX received many famous visitors, including Adam Ant, The Sex Pistols, Bromley Contingent; and had their own little following such as Helen Wellington Loyd, store workers like Chrissie Hynde, Jordan, Debbie Juvenile and others. This store became very famous in the punk scene and produced such famous clothes as the Cambridge Rapist T-shirts, the shirt featuring cowboys drawn by Tom of Finland, "Destroy" shirts, "venus" shirts, "tits" shirts, fetish wear and others.

From SEX the store then became Seditionaries which sold mainly the same clothes but with more of a music aspect and gradually drifted away from selling leather gear. Goods sold by the two stores are still on sale, many second-hand or reproductions.

"I wanted a major, major, major change. I thought we can't keep selling these old remnants and things, we've got to do something tougher and harder: it's all too sweet, and the store, for fuck's sake, is too goddam popular. So it's got to close, no question about it. No more brothel creepers, no more drainpipes, no more of this rock 'n' roll clothing and get rid of that fucking jukebox" ~Malcolm McLaren

[edit] See also

Punk Fashion

[edit] External links

• Only anarchists are pretty Photos and information.
• Sex & Seditionaries Clothing designed by Vivienne Westwood & Malcolm McLaren circa 1975-1979.
• Punk Pistol Seditionaries tribute site to clothing designed by Westwood & McLaren.
• Punk Pirate 1981 Clothing line designed by Westwood and McLaren. (previously punkpirate.com - no longer accessible)