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Sony Ericsson Mobile Communications AB <tr><td colspan="2" style="text-align:center; padding:16px 0 16px 0;">Image:Sony Ericsson logo.svg</td></tr>
Type	Private
Founded	2001
Headquarters	Incorporated in Sweden, Head Office in London <tr><th style="text-align:right; padding-right:0.75em;">Key people</th><td>Miles Flint (President), Jan Wäreby (EVP)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Industry</th><td>Communications</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Products</th><td>Mobile phones</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Revenue</th><td>€7,268 million EUR (2005)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Operating income</th><td>€514 million EUR</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Net income</th><td>€356 million EUR</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Parent</th><td>Ericsson AB (50%) Sony Corporation (50%)</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Website</th><td>www.sonyericsson.com</td></tr>

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have ceased making their own mobile phones. The reason for this merger is to combine Sony's global consumer marketing expertise with Ericsson's technological leadership (see Ericsson Mobile Platforms) in the communications sector.

The company's global management is based in Hammersmith, London. It also has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, and the United Kingdom. Sony Ericsson has approximately 6,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Ericsson veteran Jan Wäreby.

[edit] Products and services

Sony Ericsson announced its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (ten models to date, W300, W550, W600, W700, W710, W800, W810, W850, W900 and W950). The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson is also starting to incorporate its Cybershot brand to its 2006 line-up with the introduction of the 3.2 megapixel camera phone, the K790/K800. The K800 is the latest flagship model for Sony Ericsson, competing directly with Nokia's S60 devices in the N-series.

[edit] Phone series description

• F series - Mid range mobile phones. Vodafone and Vodafone partner network operator exclusive.
• J series - Low end candybar mobile phones. Do not feature cameras. ("Junior")
• K series - Mid to high end candybar mobile phones. Feature cameras with dual front design. ("Kamera" Swedish)
• M series - Mid range Symbian OS smartphones. ("Messaging")
• P series - High end Symbian OS smartphones. ("PDA")
• S series - Mid to high end swivel mobile phones. ("Swivel")
• T series - Low to middle-high end candybar type mobile phones. Later evolved into the K series.
• V series - Mid to high end mobile phones. Vodafone and Vodafone partner network operator exclusive. ("Vodafone")
• W series - Low to high end Walkman mobile phones. Feature more sophisticated media players. ("Walkman")
• Z series - Low to high end clamshell mobile phones.

[edit] Financial information

Sony Ericsson posted its first profit in the second half of 2003, buoyed in part by sales of its new line of and 42.3 million phones in 2004. In 2005, Sony Ericsson sold more than 50 million units.<ref>Sony Ericsson reports record shipments, sales and profits</ref> According to the Swedish Magazine M3's issue 7/2006 is Sony Ericsson the most selling Nordic phone brand again, Nokia is the second.

According to the IT research consulting firm Gartner, in the third quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world after Nokia, Motorola and Samsung. It held an 8% global market share.

[edit] M-BUZZ

On September 20 2006, Sony Ericsson announced a partnership with Sony/ATV to form a new promotional venue for breaking new and developing artists called M-BUZZ. <ref>Sony Ericsson Mobile Communications (2006-09-19). Sony Ericsson joins forces with Sony ATV Music Publishing to showcase new music talent. Press release. Retrieved on 2006-09-21.</ref>

[edit] See also

• List of Sony Ericsson products

[edit] References

[edit] External links

• Sony Ericsson Mobile Communications AB - official site
• Yahoo! - Sony Ericsson Mobile Communications AB Company Profile
• Sony Ericsson Becomes World's Fastest-Growing Mobile Vendor
• Unofficial Club Sony Ericsson, independent Sony Ericsson fan community and source of news and information.
• SEfanatics Sony Ericsson community.

cs:Sony Ericsson

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