Tagline
From Wikipedia, the free encyclopedia
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.
Examples of famous movie/television taglines are:
- Alien – In space, no one can hear you scream.
- Jaws 2 – Just when you thought it was safe to go back in the water.
- Star Trek – To boldly go where no man has gone before.
- Love Story – Love means never having to say you're sorry.
- The X-Files – The truth is out there.
- Monty Python and the Holy Grail – Makes Ben Hur Look Like An Epic
The term tagline was also used in the realm of computer bulletin board systems (BBS) of the late 1970s, 1980s and part of the 1990s to indicate a one-line pithy quote which may or may not be related to the particular message. In some cases it indicated the software used to read messages posted on the BBS.
Notable corporate branding taglines include:
- Coca-Cola: Real[1]
- McDonald's: i'm lovin' it
