The Princeton Review

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The Princeton Review (TPR) is a for-profit American company that offers private instruction and tutoring for standardized achievement tests, in particular those offered by the Educational Testing Service (ETS), such as the SAT, GRE, and GMAT. The company also offers courses for the LSAT and MCAT.

They also publish an annual Best Colleges guidebook. This includes the infamous annual lists of very subjective things such as "Party Schools", "Dorms are like Dungeons", etc. While always generating a lot of publicity for the firm each August, many question the self-selecting method used as input for such "soft" data.

The company was founded in 1982 by John Katzman and is based in New York City. It is not affiliated with Princeton University or the ETS.

1 Description
2 SAT Techniques
3 Competitors
4 External link

[edit] Description

The philosophy of The Princeton Review is that by "studying smarter, not harder," it is possible to raise one's score dramatically on the standardized tests offered by ETS. In particular, TPR promotes the somewhat lighthearted notion that ETS really stands for the "Evil Testing Service", out to reduce everyone's score to the median if possible, and that the tests ETS offers can be beaten by understanding how ETS thinks and operates.

The company offers courses world-wide through company-owned and third-party franchises. A typical instructional course on studying for the SAT lasts four-six weeks and costs approximately $999 USD. Instructors lead students through workbooks designed to illustrate strategies and tactics for raising one's score. SAT courses typically offer a guarantee to continue working with the company for free if the score doesn't improve by 200 points. The company also offers private tutoring for a variable fee depending on the experience of the instructor and market demand. In some markets, such as New York City, the company also offers instruction on local standardized admission tests. The company also offers courses in countries outside of the U.S. including Korea, India, the United Arab Emirates, Hong Kong, China, Japan,and Saudi Arabia.

TPR hires its own test-takers to take all standardized tests (like the SAT and LSAT) to keep abreast of changes through its TAP (Test Assessment Program). In its SAT courses, it uses its own diagnostic tests, which the company researches and designs to be as close to the real SAT as possible, as well as exams released by ETS. The company tests its LSAT and MCAT students with real practice tests purchased from the Law School Admission Council and the Association of American Medical Colleges, respectively. In a typical SAT course, students are tested four separate times throughout the course to monitor their progress in learning the course techniques.

The course techniques in the instruction workbooks vary depending upon the particular test. In general, the company philosophy is that standardized tests are quite predictable and use the same types of questions repeatedly.

The company also has several other divisions, including K-12 and Admissions Services. K-12 provides assessment, intervention and professional development programs to school districts and Admissions Services charges colleges for leads to PrincetonReview.com students. Still, over 70% of the company's revenue comes from test preparation.

[edit] SAT Techniques

In the case of the SAT, the company's largest market, the techniques are based on the idea that ETS prefers that all students score as closely as possible to 500 (the median) on the math, reading, and writing sections, all of which are scored on a 200-800 scale. As of March 2005, a perfect score on the SAT is 2400.

Because of this, TPR counsels students to identify the difficulty level of questions (easy, medium, or hard) based on the numbering patterns used by ETS. On easy questions, ETS attempts to make the correct answer obvious in order to push lower scoring students upwards towards the median. On difficult questions, ETS tends to include an obvious answer that is always incorrect in order to pull higher scoring students downwards towards the median.

TPR instruction invokes the idea of "Joe Bloggs", a typical median-scoring student who is fooled by the obvious answer choices. Part of the core instruction method of the company is to learn "what Joe Bloggs will pick" and to know when to choose the same answer and when to avoid it.

[edit] Other General techniques for the SAT

Many students score poorly because they rush through the exam. It almost always pays to slow down.
All but the highest scoring decile of students can raise their SAT scores by skipping the harder questions entirely and leaving them blank.
Most questions should be solved through process of elimination.
If you can eliminate at least one answer choice, it pays to guess. If not, leave the question blank.
On sentence completion questions, it is possible to find the correct answer even if you don't know the meaning of one or more of the answer choices.

[edit] SAT Math

Algebra and geometry problems that contain variables in the answer choices are best solved without any algebraic manipulation. Rather, they are sometimes efficiently solved by plugging in sample values for the variables.
Many mathematics problems can be solved by "ballparking" (estimating the size of the correct answer) and then eliminating all the answers that are not near to it.
Questions on the exam involving average, ratios, combinations and other common mathematical situations can be solved efficiently by certain shortcuts.

[edit] SAT Verbal

Sentence completion problems should also be solved by avoiding looking at the answer choices but rather by jotting down a possible crude choice for the answer. Afterwards, the answers are compared to see which one best fits one's trial answer by process of elimination. Using this method, two-blank sentence completions are actually easier, since they give one two chances to eliminate the wrong answer through process of elimination.
On reading comprehension problems, one should avoid reading the passage first, since they are purposely dry and unexciting. Instead one should scavenge for the answers after reading the question and use process of elimination.
If the reading passage concerns a minority group, member of a minority group, science or scientists, skip reading it entirely and go to the answer choices. Since the passage invariably takes a positive attitude toward these subjects, the "politically correct" answer is the correct answer and often stands out broadly against the other choices.

[edit] Competitors

Princeton Review has a number of competitors in each of its various subdivisions:

Kaplan, Inc. is Princeton Review's biggest competitor in the test preparation and K-12 education markets. Kaplan offers many of the same offerings as Princeton Review -- SAT, ACT, GRE, GMAT, and State Standards preparation in a similar classroom format.