Velveeta
From Wikipedia, the free encyclopedia
Velveeta is a brandname of processed cheese first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. Velveeta features a soft, rubbery texture, a distinctive taste that advertisers questionably compare to cheddar cheese, and is noted for its easy melting. Others compare the taste to American cheese, rubber, plastic, or Cheez Whiz. Velveeta is classified by the United States Food and Drug Administration as pasteurized process cheese spread (see processed cheese). Velveeta does not need to be refrigerated until it is opened.
Velveeta is currently sold in the United States, Canada, Hong Kong, and Germany ("Velveta"). At one time it was also sold in the United Kingdom and Australia.
The word "velveeta" (lowercase) is sometimes used in reference to unsolicited non-commercial e-mail (mass e-mail campaigns from nonprofit institutions).
[edit] Ingredients
- milk
- water
- milkfat
- whey
- whey protein concentrate
- sodium phosphate
- milk protein concentrate
- alginate
- sodium citrate
- apocarotenal (color)
- annatto (color)
- enzymes
- benzoate
- cheese culture
[edit] See also
- Cheez Whiz
- Easy Cheese (processed cheese in a spray can)
