WRVF

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**WRVF** <tr><th>City of license</th><td>Toledo, Ohio</td></tr><tr><th>Broadcast area</th><td>Toledo, Ohio</td></tr><tr><th>Branding</th><td>The River</td></tr><tr><th>Slogan</th><td>Favorites of Yesterday and Today</td></tr><tr><th>First air date</th><td>October 20, 1995 (as WRVF)</td></tr><tr><th>Frequency</th><td>101.5 (MHz)</td></tr>
Format	Soft Rock <tr><th>ERP</th><td>41,000 watts</td></tr><tr><th>Class</th><td>B</td></tr>
Owner	Clear Channel Communications <tr><th>Website</th><td>www.1015theriver.com</td></tr>

WRVF is an American adult contemporary radio station in Toledo, Ohio, owned by Clear Channel Communications and known as 101.5 The River. The station boasts a signal that covers much of northwestern Ohio and southeastern Michigan and can be heard well in parts of the Detroit area. WRVF is not only one of the most listened-to stations in the Toledo market, but regularly shows up in the Detroit Arbitron ratings and has appeared in the Ann Arbor ratings book as well. The 101.5 frequency has featured some form of soft music format for decades, evolving from easy listening into mainstream AC.

The River is locally well known, some might say infamous, for playing non-stop Christmas music between mid-November through Christmas day, one of the first AC stations in the country to do so. The morning show of WRVF featured Toledo radio legend Jack "Mitch" Mitchell until March 31, 2006.

WRVF's studios and offices are located at Superior and Lafayette in downtown Toledo. The station's transmitter is located at North Wynn Road at Cedar Point Road in Oregon, OH

[edit] History

What is now WRVF began as WSPD-FM, signing on the air on August 11, 1946. In the early 70's the station was sold to Susquehenna Broadcasting and became a beautiful music station, known as "Stereo 101 - WLQR". It played half-hour music tapes mastered at Susquehenna's studios in York PA with local announcers. The station retained this format until 1987 when it became "Soft Rock 101.5 WLQR". A few years later the station began stunting by playing "Friends in Low Places" by Garth Brooks with a man with a southern voice announcing that something new was coming to WLQR on Monday. The following Monday the station kept its soft rock format and became "101.5 The River", changing its call letters to WRVF.