Wonderbra
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The Wonderbra is a push-up brassiere ("bra") sold by the Playtex Corporation, a wholly owned subsidiary of the Sara Lee Corporation, holder of the various trademarks. The bra enhances the projection of a woman's bust.
The Wonderbra bra was designed in 1964 by Canadian Louise Poirier for the Canadelle Company and was sold under licence in the United Kingdom and some other countries. It was not introduced in the United States until May 1994.
In the United States, the debut of the Wonderbra garnered a large amount of attention. It has become a pop culture icon, as it has been referenced in late-night TV monologues, and it is even in songs like Rammstein's "Amerika":
- We're all living in Amerika
- Amerika ist wunderbar [wonderful]
- We're all living in Amerika
- Coca Cola, Wonderbra!
[edit] Wonderbra women
Since its inception in 1994, there have been Wonderbra Women who are chosen to be its spokesmodel.
- Eva Herzigova, Czech
- Sarah O'Hare, Australian
- Reed Bogard, Polish
- Adriana Sklenaříková, Slovak
- Sophie Anderton, British
- Maja Latinovic, Serbian
[edit] External links
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