Yorkie (chocolate bar)
From Wikipedia, the free encyclopedia
Image:Yorkie bar.JPG Yorkie is a milk chocolate bar made by Nestlé. It was originally branded by Rowntree's of York, hence the name. Compared to bars such as Dairy Milk, it is very chunky, and has been aimed at men.
In the 1980s for example, toy Corgi Yorkie lorries were available and TV ads featured truckers. The recent ad campaign made this more explicit with the slogan It's not for girls, which caused very minor controversy. Special versions for use in Ministry of Defence ration packs read It's not for civies. In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants have and are still being produced, like a biscuit and raisin flavour and even Yorkie Ice Cream.
In the late seventies the product was featured in a series of television commercials in the UK. The product's trucking connotations prompted the following joke: A lorry (as this is set in the UK) driver picks up a pretty young female hitchhiker and takes her, in his rig, a long distance all the way to her home. On the way, he behaves like a gentleman and buys her meals. When she arrives she is very appreciative: "Thank you so much! What can I do to repay you!?" Pause. "Oh, I know. I am sitting on something that all you lorry drivers like!" On that, the driver responds "Get Up! You'll melt my Yorkie!"
Yorkie adverts
Appeals to Men ‘Yorkie not for girls’ and people who like football ‘Yorkie sponsored by the F.A premiere league.
Yorkie is a chocolate bar by nestle.
Also they have used puns in there later adverts like ‘Yor not laughing anymore’ for the F.A. Sponsorship
By Midnight califonia(tm) JDJPRICE
