Yule Log (TV program)
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- The Yule Log redirects here. For other uses of Yule Log, see Yule log (disambiguation).
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[edit] Humble Beginings
"The Yule Log" was created in 1966 by the station's General Manager at that time, Fred Thrower, as a televised Christmas gift to those residents of "The Big Apple" who lived in apartments and homes without fireplaces. The original film was shot at Gracie Mansion, the official residence of the Mayor of New York. During the shoot, the producers removed a protective fire grate so that the blaze could be seen to its best advantage. Unfortunately, a stray spark destroyed a nearby $4,000 rug. $4,000 was also the amount of cancelled advertising that was swallowed by WPIX for the first airing of the program.
The program was a modest ratings success, and as the years went by, the film deteriorated from wear and desperately needed to be re-shot (the original loop was only about seventeen seconds long). Station producers asked for permission to re-shoot the loop at Gracie Mansion. However, the mayor's office refused permission. So WPIX created a look-alike fireplace in a California studio and filmed a burning log there on a hot summer day. This version, whose loop runs just under seven minutes, has been the one viewers have seen ever since.
[edit] The Log Burns Out, But Gets Rekindled
From 1974 until 1989, a special message by WPIX-TV vice president and general manager Richard N. Hughes usually preceded the program while he was running the station. "The Yule Log" ran every holiday until it was extinguished by new station management in 1990 due to the high costs of running the program without commercial interruptions.
It wasn't until March 2001 that a group of faithful Yule Log fans led by Joe Malzone, who ran a web site called "Bring Back The Log" (now called theyulelog.com), petitioned station management via the internet to put "The Yule Log" program back on the air. This film was in the station's archives in New Jersey when Julie O'Neil, the station's program director, found it misfiled in a “Honeymooners” film can titled “A Dog’s Life” (hence the title of the 2006 anniversary special, “A Log’s Life”)". Betty Ellen Berlamino, VP/general manager of the station, cited that people wanted "comfort food TV" following the September 11, 2001 attacks. The program was the most-watched TV program in the metropolitan New York area for Christmas Day of that year, and has been winning its time slot annually since.
[edit] "Log" On
In 2003, Tribune Broadcasting, parent company of WPIX, announced that in addition to being broadcast in New York City, "The Yule Log" would be broadcast in additional U.S. television markets on other Tribune-owned television stations. The program made its "national" debut in 2003 on WGN-TV and its sibling Superstation. In 2003, the program was shown in high-definition television for the very first time.
The CHUM Television group in Canada borrowed the concept, and began to run its version of "The Yule Log" on its stations in 2004.
In 2005, Tribune Broadcasting began making a version of the Yule Log video recorded in MPEG-4 format available for download, advertising it as a "Portable Yule Log" for those travelling. [1] In 2006, to commerate the 40th anniversary airing of the program, WPIX will produce a one-hour special "A Log's Life", tracing the history of this cherished event.
[edit] See also
[edit] External links
[edit] References
- Thomas Vinciguerra, "TV Rekindles an Old Flame," The New York Times, December 9, 2001


